Podcast: Selling Cannabis-Compliant Real Estate

Want to really set your real estate services apart from other offerings in your market? Find the right niche! That’s what Dana Wallace of 420 Estates did, and it’s been great for her business. On today’s show, Dana shares how she transitioned away from traditional real estate sales to service clients in need of cannabis-compliant properties. After explaining how she positioned herself as the expert on cannabis compliance in real estate, Dana offers advice to agents looking to find a niche of their own.

Listen to today’s show and learn:

Dana’s brief bio [3:16]
What a cannabis-compliant property is [7:26]
Dana’s clientele [10:55]
How Dana finds cannabis-compliant properties [12:02]
Advice on finding a real estate niche [16:01]
Why it takes longer to close cannabis-compliant properties [19:48]
What really helped Dana’s business grow [22:11]
Advice on specializing in cannabis-compliant properties [26:05]
The origins of 420 [31:42]
Dana’s donation to the Agent Success Toolbox [33:46]
How to break through your goals.
Plus so much more.

Dana Wallace

Dana Wallace is not your average real estate broker. Although she has over sixteen years of experience in the typical aspects of investment real estate sales, her unique niche is anything but traditional.

Dana is the owner of Giving Tree Real Estate Group, a firm that specializes in legally compliant cannabis properties. Recognizing this under served market and the increasing acceptance of cannabis usage, she has positioned herself to be the cannabis community’s trusted broker. Unlike other brokers, Dana understands the industry and works with integrity to find compliant facilities.

Prior to attaining her broker’s license and starting her own company, Dana studied and received her medical science degree at Los Medanos College, then completed paralegal studies at St. Mary’s College of California.

Dana’s expertise and success has been well-documented in several media arenas. She was featured on CNBC’s documentary with Marcus Lemonis from the show, The Profit, as a leading force in the California Cannabis real estate industry, and has appeared on several national broadcasts as a specialized property broker for cannabis growers.

Dana’s passion in the cannabis industry has evolved into expanding her company to offer compliance services, more staff, as well as cannabis accounting and financing options.

When she is not engaged with the demands of her career or humanitarian projects, Dana enjoys cooking, listening to music, boating and entertaining friends and family.

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