1353: How to Build a $16 Million Business Without Cold Calls with Nichole Fecteau

Most real estate agents rely on traditional tactics, but today’s guest, Nicole Fecteau cracked the code to becoming the top agent in her Maine town — without cold calling or expensive ads. Her secret? Purposeful community involvement combined with authentic, laser-focused mailers and simple digital videos that build trust and visibility. Nicole’s journey to a million-dollar producer is packed with actionable strategies any agent can implement. She reveals how she uses targeted mailbox campaigns — printing her own market analysis with personal notes — to generate multiple client inquiries weekly, even in a small town of just 8,500 residents. You’ll discover how to leverage neighborhood farms efficiently, the power of handwriting, and why authenticity beats automation every time. Plus, Nicole shares her creative community involvement hack — from serving on the planning board to running a pickleball league — that opened doors to multimillion-dollar listings and long-term client relationships. Her approach proves that genuine engagement and strategic visibility can outperform costly marketing. This episode is essential listening for real estate pros tired of chasing leads or pouring money into fleeting tactics. If you want a simple, repeatable system that works, and the confidence to stand out in your market, Nicole’s story and tactics will inspire immediate action. Perfect for agents in small towns or anyone looking to build a trustworthy local brand that lasts!

Listen to today’s show and learn:

Introduction to Nichole Fecteau [00:00]
Nichole Fecteau’s Journey in Real Estate [01:11]
Developing a Unique Strategy [02:44]
Effective Mailer Strategies [04:41]
Digital Presence and Community Engagement [13:11]
Community Involvement and Its Impact [15:52]
How to Connect with Nichole Fecteau [17:56]
Plus so much more!

Nichole Fecteau

Nichole Fecteau is a “reverse snowbird”, growing up in Safety Harbor, FL and settling in Berwick, ME 20+ years ago. She takes great pride in serving her community through various boards and committee work, which has lent the opportunity to spearhead many projects. These include developing a public trail system, a community canoe/kayak access point on the Salmon Falls River, and serving on a Brownfield steering committee, cleaning up and designing a new downtown.

An avid real estate investor, she has hands-on experience with renovating, flipping, property management and being a landlord, currently managing 13 personal properties.
She also raises 2 teenage sons and snuggles a houseful of cats and dogs. When not saving the world or making dinner, she operates a successful real estate business and is keen to help buyers and sellers in Southern Maine and NH with their real estate goals. Whether buying, selling or investing, she brings 10+ years experience to the table and is known by her clients as a bulldog negotiator.

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-Aaron Amuchastegui