1362: From Zero to 400K Followers: The Relentless Action & Testing Method That Works with Keegan Shivers

Most real estate agents are struggling to stand out, but Keegan Shivers cracked the code with one simple shift: authentic storytelling that builds trust and skyrockets visibility. In just six months, Keegan grew his social media following from zero to over 400,000—without a single deal last year, until social media turned him into a trusted industry voice and a deal-maker.

Discover how Keegan’s bold approach to personal branding transformed his business—and how you can do the same. We break down the power of documenting your journey, sharing real pain points, and creating relatable content that turns followers into clients. You’ll learn the four questions Keegan uses to align his content with his goals, the importance of authenticity over perfection, and how to leverage AI tools without losing your unique voice. We also explore the crucial metrics for growth—retention, saves, shares, and conversions—and how to test and refine your content based on real data. Keegan reveals why documenting your struggles, not just your wins, is your fastest route to trust and authority. Plus, the importance of clarity: defining your personal brand and end goal before creating a single post.

This episode is perfect for any entrepreneur, real estate pro, or creator feeling stuck or overwhelmed by social media. Whether you’re just starting out or looking to elevate your existing brand, Keegan’s insights will inspire you to take immediate action, simplify your content process, and start building a business that’s seen, trusted, and scaled!

Listen to today’s show and learn:

Introduction of Keegan Shivers [00:29]
Keegan’s Journey in Real Estate [01:30]
Building a Personal Brand [03:36]
Content Creation Strategies [05:52]
Engagement and Content Quality [09:30]
Types of Content to Master [12:45]
Framework for Effective Content [15:34]
Q&A and Audience Interaction [18:37]
Reviving Properties: The Journey Begins [23:14]
Crafting Engaging Content: Strategies for Success [25:59]
Collaboration in Real Estate: Building Connections [29:17]
Navigating the Real Estate Landscape: Insights and Experiences [32:04]
Plus so much more!

Keegan Shivers

Keegan Shivers is a licensed real estate agent with the Nick Shivers Team, proudly serving clients throughout Oregon from the team’s base in Wilsonville. Having grown up immersed in the world of real estate alongside his father, Keegan brings a lifetime of exposure, first hand experience, and a deep understanding of the market to every client interaction.

With a background in real estate investing and a portfolio of four rental units acquired by the age of 23, Keegan offers a unique perspective to both investors and traditional buyers and sellers. His core strengths include property analysis, strategic negotiation, and investment guidance — all delivered with a strong commitment to transparency, hustle, and client success.

Before entering real estate full-time, Keegan was a collegiate athlete and still holds the all-time three-point shooting record at Oregon Tech. That same discipline, competitive edge, and work ethic now fuel his approach in real estate, where he is known for his drive, relatability, and unwavering dedication to helping clients make smart, informed decisions.

Keegan is focused on building his business, expanding his investment portfolio, and becoming a trusted resource for buyers and sellers across Oregon. Outside the office, he enjoys golfing, fishing, hiking, working out, and spending time with friends and family. A proud Oregonian, Keegan embraces every opportunity to enjoy the outdoors — and according to those who know him, he also grills the best Ribeye steak around.

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-Aaron Amuchastegui