1365: How Asking “Good Now What?” Led to a $1.3M Black Friday Offer in Just Two Weeks with Brian Luebben

Most entrepreneurs are missing a simple but powerful mindset shift that can turn their toughest setbacks into leaps forward. Brian Luebben reveals the counterintuitive strategy that helped him go from corporate sales to an eight-figure business, even amid recent failures.

When everything’s falling apart—sales tank, markets shift, or plans crumble—most shout, “What now?” Brian teaches you to ask, “Good. Now what?” This simple question transforms setbacks into lessons, forcing you to identify the core constraint holding your business back and crush it with relentless focus. You’ll discover how adopting a “state of good” and practicing daily rituals can keep your energy high, your team motivated, and your momentum unstoppable.

In this episode, Brian shares real stories—like how he went from a $30,000 monthly revenue to making $1.3 million in a single week—and the mindset routines that fueled his recovery. We break down the power of deliberate effort in adversity, the importance of rapid action on constraints, and how to leverage the “good now what” philosophy to achieve breakthroughs during crises. Whether you’re facing a tough season or simply want to level up your resilience, this episode arms you with a proven framework for turning the worst into your best. Perfect for entrepreneurs, real estate pros, and business owners who want to thrive through chaos—this episode shows how to stay focused, refuse to quit, and harness adversity as your secret weapon for massive success. If you’re ready to turn struggles into your next success story, hit play now!

Listen to today’s show and learn:

Introduction to Brian Luebben’s Journey [00:00]
The Power of Taking Action [06:10]
Transitioning from Corporate to Entrepreneurship [06:09]
Facing Challenges in Business [09:13]
The Importance of State in Overcoming Obstacles [12:14]
Adversit as a Learning Opportunity [15:16]
Implementing the “Good, Now What?” Mindset [18:17]
The Path to Recovery and Growth [21:19]
Conclusion and Key Takeaways [24:19]
Memorable Interviews and Lessons Learned [24:51]
The Power of Networking and Consistency [27:43]
Cold Emails as Lottery Tickets [30:46]
Navigating Challenges and Seeking Support [35:04]
Creating Irresistable Offers [37:00]
Plus so much more!

Brian Luebben

Brian Luebben is an Entrepreneur, Podcaster, and Real Estate Investor out of Atlanta, GA. While in college, he built his first company (GreekBeats DJ/Entertainment). Shortly after graduating – he made it to the top of a Fortune 500 Company in their Sales Organization, only to realize quickly that living the “corporate america life” for the next 40 years was simply no longer an option.

He now runs a successful podcast “The Action Academy” where he talks to seven, eight, and nine figure entrepreneurs on how to earn freedom in life and business. Through his podcast, cash-flowing real estate, and his Media Company (Sexton Media Group) he now has generated enough revenue via remote income sources to earn him Financial Freedom to do what he wants, when he wants, with who he wants.

This lead to him leaving his corporate job in March 2022, hopping on a one way flight, and traveling the world for 6 months straight.

His new mission is to help 1,000,000 other people do the same through The Action Academy Podcast and Action Academy Community.

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-Aaron Amuchastegui