674: The Seven Deadly Sins of Real Estate Branding with Tonya Eberhart and Michael Carr

July 9, 2018

Trying to build your real estate brand? If so, don’t miss this podcast with Tonya Eberhart and Michael Carr of BrandFace. On today’s show, Tonya and Michael share the seven deadly sins of real estate branding to help agents avoid the biggest marketing mistakes. Listeners will also learn how to be unique, authentic, and consistent with their message so that they’re able to attract and retain clients. Plus, Pat and his guests share plenty of branding examples, suggestions, and more!

mike and tonya

Listen to today’s show and learn:

  • Tonya’s brief bio [3:43]
  • Michael’s brief bio [4:29]
  • Why differentiation is so important in real estate [8:31]
  • The importance of niching [15:52]
  • How to build an authentic brand [17:00]
  • Why it’s vital to commit to consistency [21:56]
  • Why agents need to create content [24:41]
  • How to ensure potential clients call you [27:29]
  • Michael’s call to action [34:29]
  • How to follow through with your branding [37:05]
  • Tonya and Michael’s donation to the Agent Success Toolbox [40:11]
  • How to break through your goals.
  • Plus so much more.

Tonya Eberhart

Tonya Eberhart is a speaker, author & Agent to Business Stars. She is also the founder of BrandFace®, LLC, the home of her new book series, speaking series and marketing program for business owners, real estate professionals and home improvement professionals.  It combines personal branding with integrated marketing and is designed to produce business stars.  There are currently three books available in the series:  BrandFace® (for Business Owners), BrandFace® for Real Estate Professionals (with co-author Michael Carr, America’s Top Selling Real Estate Auctioneer) and BrandFace® for Home Improvement Professionals, (with co-author Ron Greenbaum, The Basement Doctor).

Tonya is known for her clever marketing tactics, instinctual creativity and rabid desire to outfox your competition.  She can tell you what to do…and make you like it.  She has an impressive track record of launching unforgettable personal brands across multiple platforms in order to position her clients as an authority.  She’s steadfast in her desire to work with those who are truly committed to what it takes to be the face of their brand and the star in their industry.

Michael Carr

Michael Carr is America’s Top Selling Real Estate Auctioneer and co-author of BrandFace® for Real Estate Professionals. He has been an auctioneer since 1991 and has sold billions of dollars in auto, heavy equipment, land, commercial and residential properties. Since becoming a licensed real estate agent in 1994, Michael has been actively involved in the sale of over 68,000 homes and licensed in as many as 27 states in the continental U.S. as a broker and an auctioneer. Overall, he has conducted over 6,500 auctions throughout the last 25 years.

Michael has spoken before audiences in the hundreds of thousands, and spent 25 years reading and molding his audiences as an auctioneer. His commanding presence and no-nonsense personality reflects his bold stance on business and marketing practices. Audiences especially enjoy laugh-out-loud moments as he shares inside perspective on his life as an entrepreneur and eventual progression into a BrandFace®.

Michael’s energy and passion for his craft is undeniable, and whether you learn from him in this book or in person, you’ll take away a rich understanding of what it takes to be a BrandFace® and to reach the coveted number one position in your market and niche.

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