Make your real estate business the obvious choice by obtaining more 5-star reviews than local competitors. Today’s guest, Doren Aldana, shares the strategies, the sources, and the system agents need to know in order to maximize their capture rate for positive online reviews. He explains how agents can ensure potential clients see these reviews by finding and focusing on the most popular online review publishers in their area. Additionally, Doren covers the exact steps agents need to take in order to get their business and their best reviews on Google Maps. Hear all this and much more on today’s episode of Real Estate Rockstars with the master of marketing via online reviews!

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Listen to today’s show and learn:

  • Doren’s brief bio [3:33]
  • Where agents should be getting clients to review them [4:55]
  • Doren’s thoughts on Facebook reviews [8:33]
  • Why giving clients options increases your odds of getting reviews [11:42]
  • A way to prevent negative reviews from getting posted online [12:50]
  • How to use a review-capture page to build your business’ reputation [14:55]
  • Ways to leverage online reviews for more money [19:06]
  • The initial objective for an agent when it comes to acquiring reviews [25:24]
  • Ideas for encouraging clients to give reviews on specific platforms [27:54]
  • How to get your business and its positive reviews on Google Maps [31:26]
  • A great source of referrals that the majority of agents overlook [33:10]
  • How to break through your goals.
  • Plus so much more.

Doren Aldana

Considered by many to be the nation’s leading mortgage marketing coach, Doren Aldana is the founder of several highly acclaimed training programs, including the Mortgage Superstar Coaching Program, Autopilot Referral Systems, Meetings with Mortgage Masters, and the FastTrak Coaching Program. He is a contributing author for The Mortgage Journal, Mortgage Professional America, MBABC Magazine, AMBA Magazine, CMP, and has trained thousands of mortgage professionals how to utilize his marketing secrets to create a predictable stream of closed deals… regardless of market conditions.

Due to his high-value, high-impact mortgage marketing solutions, Doren was recently awarded the prestigious “Best Industry Service Provider” award three years in a row at the 2012, 2013 and 2014 Canadian Mortgage Awards.

Doren counts himself very blessed and fortunate to have discovered one of his life’s greatest passions: MARKETING! He absolutely loves the art and science of marketing. To Doren it’s fun! Very fun! And because of that natural inborn passion he has become an absolute piranha for marketing education. He has invested tens of thousands of dollars and hundreds of hours studying the secrets of some of the world’s top marketing experts like Dan Kennedy, Jay Abraham, Alex Mandossian, David Frey, Ted Nicholas, John Reese, the list goes on and on.

Doren’s products and services are founded upon the timeless principles of emotional direct response marketing, niche marketing, and harnessing the unparalleled power of education to magnetically attract clients to you without having to give a sales pitch.

Doren has delivered his dynamic content-rich seminars and teleseminars to thousands of mortgage professionals throughout North America. His client list includes some of the largest mortgage firms across the nation, as well as several mortgage associations. He has been quoted in the media from coast-to-coast.

At the very core of Doren’s life is his faith in God. It is the cornerstone of his beliefs, actions and decisions. On October 19th, 1997 he made a personal decision to dedicate his life to Jesus Christ. That decision was the single most important decision he has ever made and has allowed him to find clarity of purpose and true meaning in daily life.

Doren’s faith in God has become the guiding force behind all of his relationships, including his interactions with clients and employees. His hope is that by seeking God’s direction in everyday business interactions, whether speaking to a group, coaching a client, or training an employee, he can inspire people to live an abundant life filled with purpose and meaning.

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Thanks for Rocking Out

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