Facebook advertising is a low-cost, high-value alternative to other forms of online marketing – when it’s done right. Unfortunately, the majority of real estate agents do it wrong and are missing out on major returns. If you don’t want to miss out and would like more leads, clients and to close more transactions, listen carefully to today’s podcast with marketing expert Evans Putman. During the interview, he shares 4 big mistakes agents make when doing Facebook ads. Evans and Pat also discuss several strategies agents can use to immediately improve the results of their ad campaigns. Plus, there’s a special offer at the end of the episode that you won’t want to miss!

evans

Listen to today’s show and learn:

  • Why always going for the close is a mistake [2:53]
  • A 3-step process to follow for better returns on Facebook ads [3:23]
  • What the listing agent’s secret weapon is [7:48]
  • Why boosting posts isn’t always a good strategy [11:27]
  • Appropriate uses for the “Boost Post” button [14:09]
  • Why Facebook advertising isn’t as hard or as expensive as many agents think [17:11]
  • What agents will learn from the Facebook Ad Certification course [22:55]
  • Where to get a free copy of The Ultimate Facebook Ad Cheat Sheet [26:34]
  • How to break through your goals.
  • Plus so much more.

Evans Putman

Evans Putman is Pat Hiban’s business partner and COO of Rebus University and Big Profit Agents. He is also the Owner/Founder of Socially Centered Sales Funnel Secrets. Evans is an inbound marketing and sales funnel expert who also happens to be a licensed real estate agent and real estate investor. Prior to joining Pat’s team, he offered inbound marketing services to a wide-range of businesses with a focus on helping real estate agents and investors. He is now happy to share his knowledge and expertise with Pat’s loyal podcast listeners and all the agents at Rebus University.

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