1226: Getting Sales by Giving Back With Real Estate Veteran Ginger Walker

March 25, 2024

Want to do more for your community and get more real estate business as a result? Listen to today’s podcast with Ginger Walker and hear how she wins new clients while supporting meaningful causes in her community. In addition to events, Ginger covers donation drives, charitable contributions, and more. Plus, Shelby and Ginger discuss marketing, branding, and why you should never rely solely on social platforms for client communication.

Listen to today’s show and learn:

  • What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
  • Building a real estate business by giving back to the community [1:43]
  • How Ginger Walker got involved with her community [3:16]
  • Donating money to the charity of each client’s choice [4:24]
  • Ways to get involved in your community right now [8:29]
  • The key to giving back [14:44]
  • An overview of the various events Ginger’s team runs and supports [17:15]
  • The program that helped Ginger generate over 2,700 contacts [20:23]
  • Ylopo, Follow Up Boss, and following up with new contacts [27:11]
  • Ginger’s “zone of genius” and what she focuses on in her business [31:20]
  • Ginger’s social media process and a warning regarding social platforms [33:37]
  • Advice on real estate marketing and branding [37:57]
  • Where to find and follow Ginger Walker [40:42]

Ginger Walker

Ginger Walker, TV& Radioshow host, lifestyle expert in Northern Virginia and team lead of Give Back Team. @Therealgingerwalker on IG. 

Ginger Walker is a REALTOR® and lifestyle expert in Northern Virginia, Stafford, and Fredericksburg which she and her family have called home for 20+ years. As a resident of Stafford County, Ginger understands the numerous intangible benefits of life in Northern Virginia, with a military draw, suburban feel, and its culture and diversity.

Starting her real estate career in 2008, Ginger has a deep understanding of an ever-changing market and brings a wealth of knowledge and experience to her clients. Throughout her years in real estate, she became known as The Give Back Girl, a title earned by her relentless dedication to giving back to her community via her work with Stafford County Animal Shelter, Fairy Godmother Project, and Children’s National Hospital to name a few. In 2018, Ginger established Give Back Team to expand the ripple of kindness she began years prior. As a skillful agent, team lead, and CEO, Ginger’s unique vantage point in marketing includes hosting a radio show on B101.5 FM called Ask the Realtor which airs the first Friday of every month as well as hosting a nationally broadcast television show with The American Dream TV Network. Whether it’s your first or fifth real estate transaction, Ginger is not only the Give Back Girl, but your go-to girl.

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-Aaron Amuchastegui

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