1352: How Staying Calm in Chaos Can Make or Break Your Real Estate Career with Jill Preschel

Are you ready to transform your real estate game by mastering the art of calm in chaos? In this episode, Jill Preschel, a top NYC broker with over a decade of experience, reveals how staying centered — even when deals go sideways — can unlock your true potential. Jill shares her journey in real estate, starting from her early days during the 2008 financial crisis to her current strategies for building a successful business. She emphasizes the importance of networking, emotional resilience, and optimizing systems for efficiency. Jill discusses the unique dynamics of working on the buy side and the significance of managing surprises in real estate transactions. She also highlights the role of technology in prospecting and finding one’s niche in the market, offering valuable advice for new agents looking to thrive in the industry. If you’ve ever felt overwhelmed by surprises or struggled to stay cool under pressure, this episode is your antidote to stress and burnout!

Listen to today’s show and learn:

Starting in Real Estate During a Crisis [00:16]
Building a Client Base Through Networking [04:51]
The Importance of Referrals and Business Alliances [09:53]
Staying Calm in the Roller Coaster of Real Estate [12:38]
Navigating Surprises in Real Estate Transactions [17:55]
Appraisals in Uncertain Times [20:34]
Data Optimization in Real Estate [22:00]
Prospecting Strategies for Real Estate Agents [25:02]
Focusing on Your Niche in Real Estate [29:57]
The Importance of Saying No [34:01]
Creating a Future-Driven Business [37:47]
Coaching and Building Effective Teams [41:57]
Plus so much more!

Jill Preschel

Jill Preschel is a licensed NYC real estate broker with over 18 years of experience and more than $2B in career sales, helping discerning buyers, sellers, and developers achieve exceptional results in Manhattan’s most competitive markets.

In just the past three years, Jill has closed over $125M in New York City real estate, including record-breaking transactions recognized by the Olshan Report for achieving one of the city’s top sales of the week.

What sets Jill apart is a rare combination of deep market analytics and hands-on deal experience:

Strategic timing that maximizes sale prices by reading micro-market shifts down to the building level
Pricing and positioning expertise honed from leading sales and marketing for landmark new developments like The Woolworth Tower Residences, 35XV, and The Forena
Trusted negotiation skills that have secured optimal outcomes for clients across penthouses, brownstones, and full-building launches
$2B+ career sales in new development and resale
$125M+ closed in the past 3 years
Led sales and marketing strategies for portfolios totaling over 1,000 homes
Achieved record PPSF sales in multiple Manhattan neighborhoods
Recognized by The Olshan Report for top NYC sales of the week

Before joining SERHANT., Jill served as VP of Marketing and Sales for prominent New York and international developers, overseeing 1,000+ luxury homes valued at more than $2B across New York, California, and Florida. Her track record includes 175 West 10th Street in the West Village, 223 Fourth Avenue in Park Slope, and 540 Sixth Avenue in Manhattan – each launched with targeted strategies to drive absorption and set new pricing benchmarks.

A Johns Hopkins University graduate, Jill also coaches real estate professionals nationwide, sharing the same strategies she uses to help her clients win. When Jill is not negotiating deals, you’ll find her exploring NYC neighborhoods with her family or capturing the city through her photography.

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-Aaron Amuchastegui