Podcast: Managing a Mom-Only Real Estate Team

Working in real estate as a mom comes with its own set of unique challenges. No one knows this better than the owner of Platinum Group Real Estate, Karen Cooper. Not only does Karen have three kids of her own, she manages a team of 23 women – all moms. On today’s Real Estate Rockstars, Karen talks about what it’s like to be a hard-working agent while raising kids and how she’s helped her mom-only team dominate the busy real estate markets of Northern Virginia. She also shares her strategies for winning listings, training agents, and more.

Listen to today’s show and learn:

Karen’s brief bio [2:15]
The number of homes Karen sold last year [4:58]
Karen’s GCI and profit figures [5:28]
The best lead an agent can get [12:45]
How to build a business based on listings [13:46]
Karen’s best business sources [15:30]
Database farming techniques [18:24]
How Karen beats other agents when competing for listings [21:45]
The importance of looking at the big picture [30:05]
Why Karen started a Facebook group for women in real estate [31:11]
How Karen trains her agents [35:30]
Agent accountability practices [36:53]
Karen’s strategy for selling as many homes as possible in six months [45:09]
Karen’s donation to the Agent Success Toolbox [46:34]
How to break through your goals.
Plus so much more.

Karen Cooper

Karen Cooper exemplifies what it means to be a real estate professional, and is one of the owners of the Platinum Group Real Estate team at Pearson Smith Realty. Karen is a proud lifelong resident of Western Loudoun County, and a real estate veteran in our marketplace. With more than 13 years of experience, and having helped well over 500 families during her career, Karen will put you to ease right away with her calm focus, caring demeanor, and extensive knowledge of our local market. Karen is an Accredited Buyer Representative (ABR) and has her Virginia Real Estate Broker’s License, which afforded her the opportunity to spend more than 2 years managing two offices and over 100 agents for a busy Loudoun brokerage. This experience brings a unique perspective to her business. Family and community are at the forefront of everything she does. Karen regularly volunteers in the classrooms for her 3 sons, and is a life member of Lovettsville Volunteer Fire & Rescue, having spent over 10 years as an EMT/Shock Trauma Technician and serving several years as the company’s Rescue Chief and on County level committees.

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