Podcast: Build a Huge, Highly Successful Brokerage

Eric Pearson, founder and president of Pearson Smith Realty, built a huge team of highly successful agents in just a few short years. As if that isn’t impressive enough already, Eric did it without the support of a franchiser. On today’s podcast, Eric explains how he built a big, profitable team independently and shares what his agents are doing to dominate one of the most competitive real estate markets in the nation. Eric also offers an abundance of suggestions for marketing services that no broker or agent should miss.

Listen to today’s show and learn:

Eric’s brief bio [3:15]
How Eric built a huge independent brokerage [5:59]
Why you should offer some agents a 100 percent split [13:11]
The motivation behind Eric’s lead program [16:23]
How Eric makes his monthly meetings fun [20:40]
What the full client experience entails [26:35]
Where Eric gets his leads [32:56]
The average turnaround time for online leads [33:45]
The systems that help Eric run his team [36:08]
How Eric tracks his ROI [38:45]
Ways Eric helps agents build business plans [40:28]
The marketing services Eric’s agents leverage [44:21]
Eric’s donation to the Agent Success Toolbox [50:14]
How to break through your goals.
Plus so much more.

Eric Pearson

Eric is the President and Founder of Pearson Smith Realty. He was born in Ashburn, Virginia, and graduated from The University of Mary Washington in Fredericksburg, Virginia where he was the captain of the varsity Basketball team. Currently, he’s a member of the Loudoun County Special Olympics Council. And in his spare time, you’ll find him chasing after his son, Royce, still attempting to play basketball, and spending time with his family and friends.

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