By making sure that his wheels were more round than everyone else’s wheels, Richard Loudon has become the head of Simpson & Marwick Solicitors in Edinburgh, Aberdeen, Glasgow, and Dundee. Richard and his team have created a sophisticated tool that ensures they are always in the front running on listings with multiple offers. Lucky for Rockstar Nation, Richard shares this technique, and so much more including the accumulation of marginal advantage which is what sets him apart from the rest. It is not about doing 1 thing better, it is about doing all things a little bit better than everyone else.

What does it take to be a Real Estate Rockstar? Join us as Richard shares his realtor mindset and a glance at his journey to becoming a Real Estate Rockstar.

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Real Estate AH-HA Moment

• Richard’s AH-HA moment came when reading an article that talked about British cycling. David Brailsford was quoted as saying “We made sure our wheels are more round than everyone else’s wheels”. This quote changed the way that Richard conducted business. Listen in to hear what happened next.

In this Episode, We Also Talk About

• How to win bids.
• How to maximize your profit.
• Change the way set yourself apart.
• How to make your wheels more round.
• How to keep things simple.
• How to build a mobile site.
• How to handle objections.
• How to avoid competitors low cutting you.
• Plus so much more!

[shadowbox]”If you pay peanuts, you get monkeys.” – Richard Loudon[/shadowbox]

Thank Richard on Twitter

If you enjoyed this interview and would like to show Richard some love for coming on the show, you can do so easily by clicking on the link below!

Click here to tweet-thank Richard

Thanks for Rocking Out

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Thanks, and keep rockin!