Podcast: Generate 100+ Listings per Year via Print Advertising

Print advertising used to be a staple in the real estate industry, but is it still effective with today’s digitally driven consumers? Broker Oleg Bortman says yes, and his sales are proof that print ads aren’t just viable, they’re extremely effective. Thanks to a heavy focus on print advertising and postcards, Oleg’s team sold 150 homes last year. On today’s show, Oleg breaks down the print-advertising process and explains what it takes to make it work. Oleg also shares several other old-school methods for generating business, gives recommendations on real estate software, and more.

Listen to today’s show and learn:

Oleg’s brief bio [3:22]
Oleg’s GCI and profit figures [4:05]
How Oleg attracts teams [6:23]
Oleg’s buyer-to-seller ratio [9:11]
How Oleg makes print advertising work [9:59]
A great way to help local venders and bring in business [12:41]
One of the best offices for walk-through traffic [14:59]
The key to effective print advertising [19:40]
Real estate software and service recommendations [22:52]
Why Oleg isn’t a fan of online leads [24:15]
How Oleg got started in real estate [30:28]
What it takes to succeed in real estate [32:25]
Why Oleg hates the inspection process [33:18]
How to break through your goals.
Plus so much more.

Oleg Bortman

Born in Ukraine, Oleg moved to the United States in 1979 as his family sought the American Dream.

Oleg studied biology at York College and upon graduation began working in Pharmaceutical sales, and was a Regional Sales Director for a fortune 100 Pharmaceutical Company for several years.

However, deep down, Oleg knew his true passion was and is real estate. He bought his first investment property in 1999 and quickly became captivated with the entire real estate market. He expanded his portfolio from New Jersey to Nevada and then onto Arizona, quickly seeing his return on investments.

When Oleg moved out West, he realized he didn’t just want to be an investor, he wanted to give other people the same opportunity he has had. He loves working not only with buyers, but sellers and investors as well. Oleg has been in real estate for over ten years as it continues to be his dream career.

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