Real Estate Podcast: Up Your Average Sale Price

Joel Goodrich got his start in real estate selling $100,000 condos. Now, 27 years later, he’s selling $40 million homes for tech professionals in the Bay Area. On today’s show, Joel discusses the business changes and strategies that helped him break into San Francisco’s luxury market. Listen and learn what it takes to position your business as a leader in luxury listings and how to market yourself as an expert on high-dollar homes. You’ll also hear about the additional responsibilities that come with luxury listings, get predictions on where the real estate market’s headed, and more.

Listen to today’s show and learn:

Joel’s brief bio [1:54]
Joel’s GCI and profit figures [3:39]
The purpose of partnering with other agents [4:35]
How Joel started winning luxury listings [9:14]
Joel’s Global Luxury Real Estate Report [15:56]
What San Francisco’s luxury market is like today [20:26]
How Joel estimates time on market [30:14]
How Joel handles stagnant listings and reassures sellers [31:49]
Joel’s donation to the Agent Success Toolbox [35:52]
How to break through your goals.
Plus so much more.

Joel Goodrich

One of the San Francisco Bay Area’s most prominent luxury real estate agents over the past 25 years with over $1 billion in sales, Joel Goodrich works closely with clients in the sale and purchase of prominent estates, penthouses and investment properties. He has listed some of the most expensive homes in America, including the historic 35,000 square foot Tobin Clark Estate in Hillsborough and worked on the sale of some of the San Francisco Bay Area’s most exceptional properties, several of which have been featured in Architectural Digest and many other design and lifestyle publications.

Joel’s listings have also been prominently featured in major media outlets, including the CBS Evening News, CNBC television, Fox Television, Forbes.com, Wall Street Journal, Market Watch, SFLuxe.com, the San Francisco Chronicle, the Nob Hill Gazette, Bloomberg News, SFIS, Haute Living and Gentry Magazine, among others. He has been the #1 agent for the Coldwell Banker Previews International Pacific Heights office in San Francisco for the past 3 years and appeared on the Wall Street Journal/ RealTrends list of the Top Agents in the United States for 2014.

In addition to his high-profile real estate career, Joel was Executive Producer for 2 movies, 2004’s Latter Days with Jacqueline Bisset, which premiered at the Toronto Film Festival and 2006’s “Adam and Steve” with Parker Posey, which premiered at the Tribeca Film Festival.

He has also appeared on 3 Best-Dressed Lists, the Red Carpet at the Grammies, and been a guest at the Chanel Show during Paris Fashion Week. His own personal residence, a penthouse in a classic pre-war Park Avenue-style high-rise on San Francisco’s historic Nob Hill, has also been featured in 2 publications.

He has been involved in many philanthropic efforts, from Co-Chairing the amFar Gala, to supporting causes ranging from Raphael House (homeless), SHANTI (a hospice for AIDS and Breast Cancer victims) and cultural institutions such as the Asian Art Museum, the San Francisco Opera and others.

Growing up in the San Francisco Bay Area and Paris, Joel was a competitive figure skater on the national and international level, skated professionally, and was a professional pianist during his college years at the University of California at Berkeley, where he majored in Bio-Medical Science.

Related Links and Resources:

Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or Stitcher! Reviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet me, Facebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!