- What Atlanta’s like during lockdown [2:30]
- How coronavirus has affected Atlanta’s real estate market [5:04]
- Why Julian is targeting FSBOs right now [8:32]
- Julian’s script for FSBOs [12:09]
- The touches it takes to generate quality leads [15:59]
- How to increase engagement on Facebook and Instagram [18:01]
- Julian’s favorite Real Estate Rockstars episodes [22:23]
- How Julian got started in real estate [23:31]
- Julian’s sales and iBuyer deals [27:31]
- Why consistency is the key to successful sales [31:35]
- Julian’s advice to real estate agents [38:04]
- How to break through your goals.
- Plus so much more.
- Grow Your Real Estate Profits with Our Agent Success Toolbox
- Real Estate Rockstars with Pat Hiban Facebook Group
- Get 6 Steps to 7 Figures by Pat Hiban for FREE
- Get Tribe of Millionaires by Pat Hiban and David Osborn for FREE
- Julian’s Facebook Page
- Julian’s Instagram
- Julian’s LinkedIn
- Download Julian’s Prospecting Scripts from the Agent Success Toolbox
Aaron: Rockstar Nation, this is Aaron Amuchastegui. Hey, I am interviewing
today Mr. Julian Colvard from Atlanta, Georgia. Julian has been a listener of
the podcast. He’s been interacting with a lot of our team on Facebook and email
through Rebus University in every other way. One of my team members reached out
to me and said, “Hey, I love what Julian’s doing. I love the interaction
he’s doing on Facebook. You really need to get him on the show.” Today’s
the day, Julian, we got you on the show. How
you doing, man?
Julian: I’m doing great, man. You doing all right?
Aaron: All right. So out in Atlanta, what
is Atlanta like right now during coronavirus? What’s the lockdown status?
What’s the law? How’s everybody feeling?
Julian: Atlanta is deserted. Nobody on the streets. Everybody’s got the mask
on, the gloves on. The people who can work from home, they’re working from home
but it’s really nothing going on. In our house, supplies are non-existent.
[laughs] Yes, that sounds like out here. If you drive out here usually is
bumper-to-bumper traffic. Hundreds of people on a street at all times but it’s
the complete opposite now.
Aaron: It is opposite. What a trip,
right? You live in a busy area of Atlanta?
Julian: Yes, West Midtown. To give you an idea of how many people stay where I
stay, there are seven apartment buildings being built within half a mile of me.
All of them are in walking distance. It’s around I think it’s 1,400 units,
somewhere around that, 1400 units total that are about to be available. There
are already five or six existing apartment buildings with at least 200 units
each within half a mile of me. To give you an idea of how busy it is.
Aaron: Yes, I’ve heard a lot from– In the core of the big cities. That’s
where it really feels crazy. I mean, everybody’s working from home right now
that feels crazy. If you live out in the suburbs, a lot of neighborhoods,
there’s people walking around. They’re out, they’re functioning.
In gated neighborhoods, maybe you don’t always see a
bunch of cars driving around, but in the cities where people are used to seeing
just a ton of cars all the time, what a weird vibe, right? Like people that
live in the city, they love the hustle-bustle of the city. They like the energy
the cars, that everything. How has your
mood been with that? The people that you’ve talked to, are people dying to get
back out? Are they talking to people? Are they staying inside?
Julian: Oh, yes. It’s all pent up. We do come off of quarantine– I don’t know
if you have to been to Atlanta but it’s like the club city. There’s clubs
everywhere. When we do come out of quarantine, it’s going to be a party
probably every day for two weeks straight. I’ll be honest with that.
Aaron: I think you’re right.
Julian: Yes, I’ve heard people get laid off but I only know one person who’s
gotten laid off, but I know a few people who have been furloughed. That’s how
my experience or the other people’s experience has been as far as job security
that I know of.
Aaron: Yes. We’ve got that pent-up demand from people wanting to go outside.
You also said there’s not much real estate available right now. Is there not much on the market? Is not
much transacting with what’s going on?
Julian: Yes, it’s not much transacting. Well, a lot transaction but it’s not a
lot listed for sale on MLS or on Zillow. For Sale by Owners are having a hard
time selling their house too because they don’t want– I call them FSBOs and
they don’t want anybody to come over to their house unless they have a
qualification letter, a pre-approval. As you know, most people who call FSBOs
are just listing agents.
They’re having a tougher time. Lenders have gone up on
their requirements. The big banks like SunTrust and Wells Fargo, Bank of
America, those guys have gone up on requirements. A lot of folks took their
houses off the market. They said, “Yes, we just wait it out. We wanted to
move out before our kid’s transfer schools, but we don’t even know how next
school year is going to look. We might be in quarantine for up to a year. It’s
really no point of moving.”
“If our whole purpose for moving or holding off
on moving was to wait till our kid got out of school. Now, our kids out of
school, we don’t know if they’re actually physically in another school by the
next time we move, so there’s really no point of moving.” That’s what I’ve
been hearing talking to folks.
Aaron: That makes a lot of sense. You’re talking about people taking it off
the market to wait it out and try to see what’s out there. You talked about
this pent-up demand where you think everybody is going to be partying in the
streets. Now some of those people that are waiting to sell as soon as we get
released. They’re not necessarily going to be ready to sell yet because they
still don’t quite know what it needs. You’re right, people that were motivated
for specific reasons.
“Hey, we’re moving because of this job. Hey,
we’re moving because of school.” The college scene type thing, that has
changed so much. I know that the school’s out in California a few months ago,
they said, “Hey, go home, even if you’re staying in on-campus. Schools
canceled, go stay at your parent’s house. Go back to where you are in the
offseason.” Those are big fundamental changes.
For the other people, do you think as soon as they get
us off sheltering place, a bunch of people are going to list the houses on the
market again, do you think the FSBOs, they’re
going to go back to normal or do you think they’re going to be cautious for a
while?
Julian: They’re probably just throw their houses up on the market as soon as we
come off a quarantine. They’ll go, “Oh, this is our opportunity.” A
lot of those FSBOs need to sell too. They’re in a position where they have to.
They’re definitely going to put their house back on the market. At least from
what I’ve heard in Atlanta. I talked to 10 FSBOs, 9 out of 10 of them have a
situation where they have to. It’s not that they want to.
I don’t really know because I’ve never dealt with
anything like this before in my life. Neither has my grandma. I was looking up
some stuff on the 1918 Spanish Flu to see how things were handled then but I
really couldn’t find much. I just really don’t know what’s going to happen as
far as the housing market when we come off a quarantine.
Right now, prices are still going up. People are still
getting over at list price. Houses are still going under contract within the
first week in Atlanta. That’s right now.
Aaron: Right now everything stops. The For Sale by Owners are going to put the
stuff back on especially because they need to sell, just like you said. A lot
of those people, they need to sell it right now. They’re going to be willing to
do that. Do the For Sale by Owners
become a bigger opportunity for you right now? Is that something that’s a big
part of your business plan?
Julian: Yes, man. For Sale by Owners, the first time they were putting their
house up because it was just so easy to sell. Just boom, boom, boom, it’s just
a hot market. Everybody’s in, everybody wants to buy but now a whole bunch of
buyers have gotten eliminated because lenders have got stricter requirements.
It’s like you can’t just put your house on Zillow and just get an offer within
the first week anymore. You actually have to work to sell it you have to expose
it to the folks who have the buyers which are the agents and they’re not doing
it on Zillow.
Then on top of that, they might have a nice house but
it’s something like the smallest professional pitchers. Even though people
might hear, they’ll say, “Oh, pitchers don’t mean nothing.” Well, yes
they do. They take pictures of the app with their app phone and they put it up
on Zillow. It’s like, “No, your house looks worse than it actually is.”
Or “You will probably lose out to a house that’s for sale that’s worse
than yours than somebody who’s probably likes less but it just looks better
online and it attracts them.”
FSBOs are definitely a target. This guy, Jeff Glover,
he’s been on Real Estate Rockstars one or two times. He was saying that when
the market starts to get– When it’s especially tougher to sell– Even though
in Atlanta, it’s not really like that. He was talking about the market going
down. FSBOs they have a tougher time selling the houses so they need agents
more. Even though the agent is not going down, it’s still that type of
environment for them right now.
I’m definitely targeting FSBOs calling them up every
day in the morning starting at 7:50 AM and trying to get face to face with them
as soon as possible. I think some type of narcissistic say like 80% or 87%, or
I don’t know, but it was like the majority of people go with the first agent
they meet. Not the first agent that they hear from or the first agent that
persuades them, it’s just the first agent they meet.
I’m just trying to get face to face with these people
as fast as possible. Some of the FSBOs, I tell them like, “Hey, if you
don’t want me to come over the house, that’s fine. I wear gloves and mask. If
that doesn’t work for you, that’s fine. I can call you on Facebook or I can
call you on Instagram. We can FaceTime over there and we can talk about
it.” That has worked. They’re probably going to go with me after they get
tired of having a house up on Zillow for about two or three weeks.
Aaron: Yes, I think that’s great advice right now because people have to work
a lot harder to sell right now. The for sale by owner that pops up in a booming
market where people are getting multiple offers and I don’t think they need to
pay the commission but in times like this, you need great pictures. You need
virtual walkthroughs. You need agents that are going to respond, the agents
that are willing to walk through the house and do video calls with people. People
are also nervous. They don’t want to go walk through 10 houses, where’s that
used to be fun.
Two months ago, the families loved walking through 10
houses to pick one. Now people are like they only want to walk through one
because they’re scared. They want to see the Zoom calls ahead of time. They
narrow it down. They’re not going to go into 10 just for the heck of it.
They’re going to say I want to go to one or two and make my offer. You’re going
to reach out to those FSBOs. You’re going to call them in the morning and say,
“Hey, do you need help selling your
house?”
I love the statistic you talked about too of if they
actually meet you, there’s a better chance of getting them to hire you as their
agent. How does that phone call go? Like what is your script for the guys that
you call this morning that were the for sale by owners, because right now it’s
like coronavirus time. Are they like why
are you calling me? When they answer, what do you say? What’s that conversation
like?
Julian: Like, “Hey, so and so, is this the property owner for the house on
Zillow?” “Yes.” I’m like, “Okay, this is Julian. I see your
house went up for sale, I see that you’re selling on your own.” I get all
of this stuff from Brandon Miranda who’s been on this podcast twice. “I see
that your house is for sale you’re selling on your own. I totally respect that.
Just wanted to know, would you be open to working with agents that they can
bring you a fully qualified buyer at this time?” Say, “Yes, we
will.”
“Okay, well, look, I’m not calling you– I want
to be totally transparent. I’m not calling you to because I have a buyer, I’m
not going to lie to you like you’re probably going to get lies from other
agents or whatever you’ve heard. I just want to be here in case the house
doesn’t sell and serve as a backup plan. I’m going to be in the area tomorrow
previewing homes. I might as well stop by and share some information with you
to cause the home to sell some market information and real life up-to-date
stats of what’s going on.”
“I have a for sale by owner backup plan that I
can share with you as well, just in case. If you don’t sell the house on your
own, which you probably will because we’re in a hot market right now, you’ll
always have that as a backup planning backpack, just in case, you want to go
that route if it makes the most sense for you.” Then they’ll say no, then
they give me some reason I just repeat what they say. They say the exact same
thing over again. I’ll probably do that two or three times a day.
I always ask them like, “You’re not going to do
anything unless it makes sense to you.” They’re like, “Right.”
“Okay, well, I’ll be over there. I’d be in that area. I could probably
stop by two or three typically work better for you,” and they’ll just say,
“Just give me a time and we’ll meet.” Right now, it’s going like,
“I don’t want to let anybody out in the house at all unless they’ll submit
an offer.” I totally respect that.
I say the same thing like, “Look, I can share
some information with you, some market stats that are currently going on right
now so you can be up to date on the market. So you can see just see some stats,
so you can know what like how your house fares in competition with other houses
for sale. I have a for sale by owner backup plan just in case that you don’t
sell the house on your own. I don’t have to come over the house. I can share
that with you over the phone or I’d rather much show it to you so you can have
a better understanding of what was going on.”
“Do you have an Instagram or Facebook? I can call
you through there you can see exactly what I’m talking about.” Like almost
always, they just say, “Yes. Yes, sure.” I’ve never heard them say,
“Why do you need my Facebook again? Why do you need my Facebook, my
Instagram?” “Look, I don’t have an iPhone so I can’t FaceTime you and
show you this stuff. I can email it to you.” I’d much rather just go over
it through the FaceTime you can see exactly what I’m talking about but that’s
not the reason why.
The reason why I want to get them on like FaceTime, so
I can be like more of a person and like humanize myself and I’m not just some
agent, but, “Oh, he’s Julian,” instead of the agent. That’s why I’d
go for that. That works.
Aaron: That’s great advice. I love the technique there. So you’re saying like,
“Hey, this is this. You’re going to do fine without me. You don’t even
need me, but if you do need me as a backup plan, I could show you this stuff
and then I could even just drop it off tomorrow.” They go well, “I
don’t really want anyone in the house right now.”
You’re like, “All right, you don’t want anyone in
the house right now.” Your goal is to get it from a phone call to a
face-to-face in person at the house or a face-to-face video conversation, then
they humanize you, and then go, “All right, this is who Julian is, let’s
do this deal.” I’ve seen on Facebook, you’ll do posts like, “I had 28
calls this morning. I had this many.” How
many calls did you do today? How many did you do on Friday? How many people or
appointments that you got?
Julian: Today I had 30 contacts and one lead. Typically, I do like 30– I do
150 contacts a week, 600 a month, and off of social media– Geez, I only count
voice, the voice contacts, I don’t count social media contacts. If we were
counting social media contacts, it would probably go from like 70. It’ll go
from 30 to 70 because I get about 40 contacts on social media. Because once I
wake up from 6:30 to 7:30, all I’m doing is sending out messages.
I probably get about three leads. I get three leads
from social media almost every day ’cause I send out 100 DMs, and those 100 DMs
almost always give me 300 leads, whether that– Most of them are traditional
buyers and some of them are also investor leads. I also like flip houses and
wholesale and stuff like that. They’re like, “You still buy houses? You
still doing that?” I’m like, “Yes.” They’re like, “Oh, my
grandma, my mom, trying to sell her house is not in the best shape and I know
you buy houses cash, whatever, can you talk to her?”
That’s what it would look like typically, but those
are my numbers. The lease very voice to voice, I’ll probably get about two
leads per day, 10 a week but the thing is I’ll talk to FSBOs first and I do
some circle prospecting. Then I’ll talk to a specific list that I’m targeting
like I text a link when or probate or evictions are, like, “tied
landlords,” people that own the house for a long time, just different,
like list niche, people with different situations. The list vary based on who
I’m talking to.
Aaron: Even just an outbound Facebook direct message to somebody, you’ll
message somebody you’ve never talked to before and say, “Hey, I’m Julian,
I buy houses,” or, “I’m Julian, I’m agent.”
Julian: I only introduce myself. I’ll just say which one of your friends is
looking to buy a house or who do you know who wants to sell the house. I send
that out to 100 people. I don’t really need you to engage with it too much. As
long as I send a message, because like Facebook and Instagram, their logarithms
are funky now. You’ll wake up and you’ll see the same people over and over
again on your Facebook and Instagram feed.
If you’re able to DM a whole bunch of people and
depending on how often they use it, if they respond to your DM or like your DM,
you have a higher chance of popping up on their feet on there. People call it a
timeline but it’s not a timeline anymore.
That’s my goal with that and it has proven. It’s
proven itself to be true because I used to have– Typically, I do my little
Instagram stories. On average, I probably had 120 people who watch my Instagram
stories since I started doing the DM thing, and I’ve been doing this for about
two months, it’s only 60 days, it went from 120 to about 250.
My engagement has went up. Let’s just offer doing the
DMS. I send 100 DMS a day from 6:30 to 7:30. Then on Facebook, I get a lot more
people who will they won’t engage necessarily my posts, but they’ll see my
posts. They’ll tell me about it like if I call them on the phone or we meet in
person, but I did my Facebook stories, this is the one that just like blew my mind.
I only have about 1,900 friends on Facebook. I don’t know how many are active.
I went from about 10 people view on my story every day
to 170 people view on my story on Facebook. It’s like a gigantic leap and it’s
all from sending messages because people are engaging with me more. Facebook
and Instagram is saying, “Hey, they’re sending deals back and forth. They
must like each other. Let us start putting Julian stuff onto their feeds, so
when they pop up on their little homepage, they’ll see Julian because
obviously, they must like each other.
Aaron: Yes, and then people might want to see it now. They’re going, “Who is this guy that sent me the
message?”
Aaron: Right now you were just doing a lot of hard work.
Every day you have a goal. You’re going to message 100 people on social media.
You’re going to make so many phone calls. You’re going to do 150 phone calls a
week. If you just put in the time and put forth the calls, you’re going to get
a certain number of appointments and a certain number of people and be able to
push through.
If there’s people right now on quarantine saying they
can’t do much or they’re trying to figure out where they can is, that sounds like
a business plan that anybody could jump into. Like make the phone calls, make
the messages, just don’t give up until you– Do you ever have days where you’re like, “Man, I got 10 more calls
to make and I don’t want to do it?”
Julian: Yes, I do. When I’m actually into it and I’m calling. I’m like, “I
want to get done.” It’s just it triggered like, “I’m hitting a
wall.” Like as a book called The Compound Effect by Darren
Hardy, he was like, “When you hit the wall, everybody else is too. Just
keep going and so you can beat everybody else.”
I liked this guy, Mark Spain, which I think he was on
his podcast too. It was like within the first 10 episodes, he was saying like,
“Oh, Mark, why do you want to do it? What motivates you?” He just hit
just straight up tell you, “I just want to beat you.” I’m thinking if
I’m hitting the wall, everybody else is hitting the wall and I see the agents
on IG and Facebook and I’m like, “I’m better than them,” so I can go
on.
Aaron: I love that advice and that everybody could be doing that right now.
You have listened to hundreds of our podcasts from the Real Estate Rockstars.
Did you have any favorites? You’ve
already named like six or seven people that you heard from on here that now you
look to, do you have any that stick out as some of your favorites?
Julian: It was one with a guy from Caldwell Daycare. He was talking about a
listing appointment. I can’t really remember the episode or his name, but I
remember what he was talking about. I liked the Mark Spain when at the
beginning, I liked the Jeff Glover one, I liked the two Brand and Marina. I
don’t know the numbers. I like the two, both the Brand and Marina ones and I
liked everything that David Osborn gets on.
Aaron: Those are awesome. David was back on just like two weeks ago. I had
David on here, we were talking about what agents can do to come out of this. If
you listened to that one, he talked about now we’re in a crash. Whenever we’re
in the good market and you have to worry that you’re always so much closer to a
crash. Then now that we’re in a crash, they were so much closer– Every day
we’re one day closer to the recovery. The people that do focus and work hard
right now, like every day, we’re a step closer to the recovery was going to
boom, so let’s be ready.
Let’s be ready, let’s work hard. Let’s make those
phone calls. You’re going through a ton of stuff. You also wholesale everything
else, so how long have you been a real
estate agent? How’d you get into real estate?
Julian: I have been a real estate agent for two years, so I got my license in
January of 2018, so two years and like three or four months. Then I’ve been in
real estate since 2017. The way I got into real estate was I was at this
fundraiser and I was just talking to people here and there and then this drunk
guy came out of nowhere. He was like, “Oh, well, real estate, this is the
$20 million a year. My girlfriend wants me to stay home sleep, but I can’t
sleep because the money’s calling me, blah, blah, blah.”
This guy who I was talking to, he was like, “Yes,
Julian’s looking for an internship,” and the guy was like, “Yes, I’d
take intern but I ain’t going to pay. I ain’t pay you nothing.” He’s like,
“Oh, that’s my money.” I was like, “Okay, I’m fine with
that.” He’s like, “Meet me at my office tomorrow.” I hit him up
on and got his office address, got over there.
In that office, there was a guy who owned a whole
bunch of motels. he was a developer. He was building condos and stuff down in
Florida and then we had Ryan. Ryan flipped houses. Then we had Kenny, who was
the crazy guy I was talking to. He was the accountant and he flipped houses.
Just being around them, look– Hey, you’re in ,right?
Aaron: Yes, that’s one of the masterminds that I’m
part of.
Julian: Yes, y’all came out with the book Travel of Millionaires, about
what a decision could change everything. That one decision is changing who
you’re around. I was around those people and I just started doing it because
they were doing it.
Aaron: Yes, that is awesome. Yes, and what a great shout out to the book. Tribe
of Millionaires talks about that. It talks about guys, like a guy going
along, living his life the normal way, and then not realizing that there was
even masterminds and everything else and that you made that one decision to go
be somebody’s intern, for free even just to see where it turned out to.
Now you’re your own boss, pretty much, like you’re
doing deals. Nobody’s telling you what time to wake up. Nobody’s telling you
how many calls you’re going to make a day. You’re doing that now. Especially
now in tough times is when we talk about some most important for people to find
peers to talk to. Are you in any
mastermind groups? Do you interact with other guys and people you bounce ideas
off of?
Julian: I’m at one, Scott, a real estate pro with Danny Noma and Kenny Klaus.
They’re out in Arizona’s for the ad buyer thing. That’s the only mastermind
group I’m in, but I talk to a lot of real estate folks. I got my own little
board of advisors like in Napoleon Hill saying he liked to envision Andrew
Carnegie and JP Morgan on his board of advisors. I have the board of advisors,
but it’s like people I actually talked to.
I’m not in a mastermind group, but I’m talking to
people who are bigger and better in real estate every day. Learning from guys
like Pat Habin, read his book twice, all the way through. Gary Keller, read all
their books, Dave Osborn, Tim Rowe, all those guys. I pay attention to every
single word they say in every single podcast they jump onto. Even this podcast,
I listened to it and it’s like if they’re having a conversation, I’ll just
pretend like I’m there. I guess I have my own makeup mastermind.
Aaron: No, that’s the truth, man. Anyone out there that doesn’t have the
resource out there, podcasts are free and you find your people and you’re
following around and it’s like hanging out with them. Because you and I are
just having a conversation. You’re getting to know each other right now. Other people
are getting to hang out. In my office with me and in your car with you and
they’re going to hear it. It’s just like they’re here along for the ride and so
I think that is a great perspective to be able to do that.
When it comes to deals, how
many real estate deals are you doing as an agent? How many are you doing as an
investor right now?
Julian: In January, I had 10 closings and those were all ad buyer closings. In
February, I had four. In March, I had three. In April, I had 2 and then I have
some other two line up for May.
Aaron: What are the average price of those deals?
Julian: Average sales price is $153,000, but a lot of those– People will say,
“Oh, the average–” I’m not getting the 3% commission. My commissions
are usually 4.5% and the biggest one I’ve got was 11% on a $158,000 sale.
Aaron: All right. Because you’re hustling, you’re going to find that you’re
doing some of the I buyer stuff or you’re hooking people up with a buyer and
you’re putting a buyer and a seller together almost like wholesale. You’re not
just getting 3% on those, so $145,000 as the average price for your profits,
like an average, like $10,000 a house you want to say, or more than that?
Julian: Average would probably be like six. It’d probably be a six because the
average sales price would probably be like four, that’s not four and a half.
The average commission is 4.%, but then you’ll have commissions that are
bigger. Like the 11% one and they’d be $11,000. I’m doing the math on. Yes, say
6.75% commission.
Aaron: The average is about 6.75% of your commission. Well, I think that is a
great way to do it. As you jump around and you get to be out there hustling, it
makes sense. You’re working hard, you’re finding people and you’re having to
convince them like, “Hey, you haven’t been able to sell on your own, so
I’ll be able to help you now.”
What are your goals over the next year for this. Right now everything is in this crazy
limbo. Are you still making as many calls as you were before? How many deals do
you have before the end of the year?
Julian: My goal was to do 40 and I was on track to do way more than 40. I don’t
have an income goal anymore or a closing goal, so my income goal was 250 then
my closing goal was 40. Let’s do the math on that. I think I was dead on, hold
on 250. Yes, so if I would have 40 closes with an average commission of $6,250
then would have been, I don’t know, you could see that, that would have been
right on the right hand.
Aaron: Yes, the six and a quarter– Yes, you got this–
Julian: Now my goal is just to be consistent because I don’t know how
everything’s going to play out because of the quarantine thing. I just want to
be consistent, talk to a lot of people on social media, talk to a lot of people
who goes to Meet with for sale by owners as possible and try to find as many
hedge funds as possible to sell so houses too. Because they’re the ones with
the money. Those are people were going to buy the ones with the money and
nobody has more money than hedge funds.
Aaron: Yes. The hedge funds are able to, especially if we’re going into this
rough market. One of the things you said there, Julian, is you are going to
focus on the stuff that you can control. You said your goal right now isn’t
necessarily how many closings you’re going to get, but you can control how many
people you call per day. You can control how many DMs you send on social media.
You’re saying instead of setting your goals for what your production is going
to be, you’re just going to just set your goals and the things you can control.
You’re going to make sure that you’ve talked to people
and make sure you make the phone calls. You reach out to people and then it’s
all going to come out in the wash anyway, right? If you focus on making those
phone calls and you don’t stress about the outcome, then you’re going to get
those deals to happen. How old are you?
Where did you grow up?
Julian: I’m 25. I grew up in Atlanta, Georgia, in a neighborhood called
Joyland. It has been mentioned by a lot of rappers and gangster movies [laughs I’m
from Atlanta. I grew up in Atlanta.
Like you were saying, the thing is, I think it the
best time to be a real estate agent right now. It’s not to make money because
anybody can make money when the market’s hot. If I want to sell the house on
the market, it’s not hard. It’s real estate power.
I think right now it’s just, and Jeff Glover said
this, “All the conversations that I’m having right now will like set me up
for next year. Just sent me whenever the lockdown is lifted and the lenders
come off of their requirements.” One thing I’m really good at is
follow-up. I will follow up with you until you die. I still keep it, and it’s
just a habit. I keep in touch with all my second and third-grade teachers.
The last time I talked to my second-grade teachers
probably about two weeks ago. I’m following up with every single body for my
whole life. I know I have all my teachers on Facebook. I have all their
numbers. I talked to all of them. I’ve got some of them buy real estate.
Aaron: How do keep track of everybody?
Julian: Mojo, just put them in Mojo. You can set little follow-up reminders in
Mojo and you just get on Mojo every day and make your calls and it’d be right
there. Then on Facebook, it’s hard not to keep track of everybody because once
you DM so many people, your DMing the same people over and over again.
Aaron: Yeah, just see the list. I like that. You’re using Mojo as your CRM to
make sure that you continue to see follow-up. awesome about your story too that
you talked about. You didn’t grow up in the best place. You grew up in the
place that are on the gangster movies and the rappers are talking about, but
your education has been, like you named off like 20 books you’ve read.
You’re reading books, you’re listening to podcasts.
You have different coaches that you hear, you’re following those methods and
you are just working really, really hard. Have
you done anything else for education or are you just completely self-educated
in books that are out there?
Julian: Yes, just reading and Ray Dalio said, he was like, “A lot of our
best learning will be through experience then reflecting on it.” A lot of
the stuff I do with ad buyers, I’m pretty sure. I’m probably like, “It
can’t be mortified agents though, what I’m doing, in the whole world with ad
buyers. It can’t be.” Because I’m not representing anybody. I’m just
brokering deals. The same thing with the hedge fund and well what Ray Dalio
say, he say a lot of our best learning will be through experience and
reflecting on it. It’s like that is the best way to learn.
When you think about it, Ray Dalio has this hedge fund
really big, got to have with $5 billion net worth and $100 million cash to be
his client. He’s not even accepting people. That’s just for him to take a look
at you. He’s got investment strategies that he will never share with the world.
You can’t find it in any books. and he is able to develop those strategies,
offer reflecting on his experience.
That’s where a lot of my education’s mainly coming
from. It’s just like do something, mess up or not even mess up just like,
“I could’ve done that better. How could I have done it better?” Then
just figure out. Just think of a way and just implement it next time and just
keep doing that over and over again. Just keep refining your own process. A lot
of the thinking and reflecting is done when I walked my dog in the morning and
that night, that was probably like my most valuable times.
Then going back to this got real Nightingale, he has a
video on YouTube really, really old, probably 1930s, it’s like 19 minutes that
changed your life. He was like, “Oh, there’s a lumber dealer who’s making
a big money in a recession, making big money in the hardest times during the
great depression.” They say, “How do you do it? How do you do
it?” The guy says, “Well, I just go in my office. I locked the door,
I set my chair and I just made sure the life stop, and I think.”
They ask, “Who’s doing it?” Ray Dalio say
reflect on your experience. I was like, “Oh, okay. Those two together, I
need to make my own processes.” What is that saying you can’t learn how to
ride a bike on a seminar or something like at a seminar or something like that?
Aaron: Do it. You got to learn from experience and you got to reflect on it.
That’s an important thing that I think a lot of people miss too. Actually, just
reflecting on the experience afterward. I don’t know if it was somebody that I
interviewed or I was listening to a podcast where there was a guy that was
booking in his thinking time.
I’ve got a few days a week now on my calendar, I have
two hours and it says thinking time, and that’s like just sitting in my office
and just like a piece of paper, just start writing down stuff. What ideas do I have? What did I learn this
week? That sort of thing.
Julian, your story today is really super
inspirational. As we’re closing up the end of the podcast, there was so much
info you just went through. When I say it’s inspirational, it is an example of,
“Hey, there are no excuses out there.” There are no excuses just to
like, you have worked hard. You took a free internship to learn how to do
stuff. You’ve gone and tried and you failed and you learned and you failed and
you learn and you’ve read every book out there. You listened to podcasts that
are out there.
You watched YouTube videos from like 80 years ago.
You’re doing everything you can. Plus you’re making a certain amount of phone
calls every day, coronavirus or not, a certain amount of direct messages to
people, coronavirus or not. It’s just waiting to see what interactions you’re
going to get. You’re using some of that technology, Mojo dialer and some of
those other things, but it’s really cool to hear how active that you’ve been.
With that, with being self-educated, other than
mentors and your own people on there, you’re doing 30 to 40 deals a year and
you’re out. One of my favorite things you said today was you’re not going to
focus on your production right now, you’re going to focus on the things that
you can. On the phone calls, on the messages, like you can’t control what’s
going to go on in the world. You can’t control which ones are going to close or
not, but you can control how many phone calls, how many emails.
In closing, is there anything that you wish you would
have said? Or if people want to reach out to you, they want to say, “Hey,
I’ve got a referral in Atlanta,” or, “Hey, I’m a hedge fund buyer and
I want to buy some stuff in Atlanta.” If
people want to find you, what’s the best way they can find you?
Julian: Instagram, Facebook, Julian Colvard is my name. Very active on there. I
got two Instagrams, juliancolvard.realtor and then juliancolvard.
Aaron: You spell Julian’s last name, it’s J-U-L-I-A-N. His last name is
C-O-L-V-A-R-D. It’ll be in our show notes. There’s a lot people driving in cars
right now so you’re going to see the show notes on your computer or on our
YouTube video. Julian, any last pieces
of advice that you’d give to agents out there right now?
Julian: It’s very, very, very simple. If you listened to this podcast, you
already know what I’m about to say. The only thing you have to have is your
skills. You can be enthusiastic. You can be monotone. You can just be horrible.
If you just talk to people every day, you will succeed. That’s the common
thing. If you listened to any podcast having to do with real estate agents, any
YouTube, just talk to people, you have enough conversations. You’re going to
put in the path of opportunity.
My first– Not my first, my second traditional buyer
who I’m working with or we’re on a contract right now, he was a FSBO and he’s
like, “Can you help me buy a house?” I was like, “Yes,
sure.” He had his office sends them to me like, “I’m going to look at
this.” He’s outworking with me when it comes to finding houses, but I met
him through just talking to somebody and you don’t have to– He asked me, can I
be his agent. There wasn’t really a buyer consultation. It wasn’t really any
skills put into that to get that client. If you just talk to a whole bunch of
people, you’re going to see.
Aaron: That is awesome. I love that. If you just talk to people every day,
whether you’re answering the phone or dialing and you talk to people every day,
as much as you can and you will be successful. There’s just the example. Even from
the Facebook message, it’s such a simple one out of nowhere, like, “Hey, who wants to sell me their
house?” Half the people ignore you and then some people reply back and
then they are real leads.
Because you did that, I had never even heard of this, you
could message 100 people and now you’re going to show up in their stories more
than you would before. Great tips from Julian. Thanks for coming on the show.
Especially as an avid listener, that’s listened to a couple hundred of our
podcasts. I am excited that you got to come on here today and share with the
people out there. Thanks for joining us.
Julian: Nice to have me on. This is a life milestone for me being on here.
Aaron: Awesome. Check it off the bucket list, man. Thanks for showing up.