What if you always had more leads than you could handle instead of never having quite enough? According to advertising expert Andrew Fogliato, any agent can with the help of one platform in particular: Facebook Messenger. During the interview, Andrew walks Pat through the process of creating ads designed to send leads directly to Messenger; he even covers creative ad ideas and the most important points to consider when evaluating ad performance. Andrew also explains what agents should do with their Messenger leads to maximize conversion. If you’re interested in experimenting with the latest, greatest lead source, listen to this podcast and learn how to make Facebook Messenger marketing work for you.

Andrew Fogliato

Listen to today’s show and learn:

  • Andrew’s brief bio [2:57]
  • How to get both sides of the deal [5:08]
  • The biggest mistake agents make with “coming soon” ads [7:15]
  • How to send leads directly to Messenger via Facebook ads [8:52]
  • The complete process for creating a “coming soon” ad [11:15]
  • How to instantly engage leads on Messenger [14:19]
  • Creative Facebook ad ideas [15:54]
  • Things to remember when building ads for Messenger [18:41]
  • How Facebook advertising compares to print advertising [21:46]
  • What you want to know when evaluating ad performance [26:56]
  • Why real estate reviews don’t matter much in Canada [29:43]
  • Why you can’t always trust online reviews [33:46]
  • How to break through your goals.
  • Plus so much more.

Andrew Fogliato

Andrew Fogliato is the Founder of JustSellHomes.com and he helps agents with the digital world so they can just focus on selling homes. He is a former real estate agent who found his true passion doing digital marketing for real estate agents. From selling real estate in Toronto to training agents on how to leverage the internet and technology, to now doing for agents what he used to train about. Andrew is an entrepreneur, speaker, and always looking for better ways to succeed.

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