Real Estate Podcast: How to Farm Luxury Real Estate Listings

Looking to build a solid base of business from a specific area in your market? Real estate farming is a strategy you should consider, and today’s guest, Bill Sohl, is an expert on it. Listen to this podcast and learn how Bill went from a small geographic farm to one that targets over 40,000 luxury properties. Bill also shares where most Realtors should start with farming, offers his top tips for success with direct mail, and explains why real estate agents must differentiate themselves in order to succeed.

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Listen to today’s show and learn:

About Bill Sohl [3:56]
About real estate farming [5:10]
Wowing potential clients in your farm [9:06]
Why agents must differentiate themselves [15:10]
Tips on postcards and mailers [16:38]
A system for scaling with mailers [20:24]
How to know when it’s time to grow [26:17]
Costs to consider with direct mail [28:25]
Bill’s experience at the first Real Estate Rockstars Mastermind [30:28]
Finding value in the Real Estate Rockstars podcast [36:35]
Connecting on a deeper level with seminar speakers [37:32]
One thing you must include on your postcards [43:56]
Giving value to get leads [45:27]
Start small to ensure your success [47:11]
Bill’s advice for new real estate agents [48:56]
Where to find and follow Bill Sohl [51:09]

Bill Sohl

Bill knows that buying or selling your home can be one of the most important transactions in your lifetime. Whether you’re just starting out, trading up, relocating, or making a lifestyle change, you can count on Bill to go above and beyond the call of duty to make your deal a success. In addition to being a Realtor®, Bill is a licensed general contractor and a Certified Home Luxury Marketing Specialist. He is able to provide superior service, and pay attention to every little detail, simply because he has intimate knowledge of every step in the process. Bill’s expertise also provides an impressive networking team to help his clients have the best experience possible when it comes to buying or selling a home.

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-Aaron Amuchastegui