Maximize production levels with proven buyer and seller strategies from one of the real estate industry’s top coaches. Brian Icenhower, founder of Icenhower Coaching & Consulting, joins us today to discuss a few of the strategies that have helped his clients exceed their production goals time and again. Experiment with his unique use of one MLS feature and have members of your SOI calling you about real estate daily. Take his advice on escalation clauses and greatly increase your chances of buyers’ offers getting accepted. Whatever you do, don’t miss the high-level strategies Brian shares on this episode of Real Estate Rockstars!

brian icenhower

Listen to today’s show and learn:

  • Brian’s brief bio [10:58]
  • Why running a successful real estate team is like running a good dental practice [14:30]
  • One of Brian’s unique strategies for getting agents listings from their SOI [17:34]
  • A way to use the MLS as a real-estate-relevant reason for following up [23:55]
  • How to get people in your SOI to start calling you about real estate [26:06]
  • The SEO benefits MLS-based email drip campaigns offer [26:45]
  • How to get your buyers the advantage they need via social obligation [29:52]
  • How escalation clauses have changed and how Brian recommends using them [31:50]
  • A psychological trick that makes buyers’ offers seem better [35:04]
  • How to break through your goals.
  • Plus so much more.

Brian Icenhower

Brian Icenhower is the Founder & CEO of Icenhower Coaching & Consulting (ICC), which provides customized real estate coaching & training programs for real estate agents, teams and brokers.  Brian is also the creator of TheRealEstateTrainer.com, the world’s leading production training website for agents. As a real estate speaker, trainer & coach, Brian Icenhower coaches and consults many of the top agents, teams and brokerages in the United States. The results of his agent productivity coaching and training programs are frequently recognized by leading industry media sources.  Brian is also a former top producing broker, real estate attorney, and one of the most recognized names in the real estate industry.

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