1183: Starting a Podcast for Leads, Learning, and Branding With Declan Spring

October 16, 2023

Thinking about starting a real estate podcast? Today’s episode with Declan Spring is for you! In this interview, Declan shares how to quickly, cheaply, and easily launch a podcast of your own. Declan also offers advice on getting great guests and staying engaged while creating content. Listen and learn everything you need to know in order to launch something that listeners will love.

Listen to today’s show and learn:

  • About Declan Spring [2:01]
  • Referral-based marketing [4:44]
  • Launching a local real estate podcast during the pandemic [6:17]
  • Understanding the culture of your local market [15:15]
  • An alternative to social media marketing: podcasting [16:34]
  • How to cheaply, easily start a podcast [19:58]
  • Tips for targeting the right audience [26:23]
  • Writing and sticking to a mission statement [31:58]
  • How Declan finds potential podcast guests [33:44]
  • Finding the right fit for you when it comes to marketing [39:38]
  • Potential challenges with starting a podcast [41:48]
  • Where Shelby found her podcast editor/virtual assistant [46:10]
  • Running a podcast for local Realtors [47:39]
  • Where to find and follow Declan Spring [49:45]
  • Advice on embracing change in real estate [51:04]

Declan Spring

Declan Spring is an Irish-born, long-time resident of the San Francisco Bay Area’s East Bay which includes Oakland and Berkeley. Declan joined Red Oak Realty in Berkeley, California in 2010 as a residential REALTOR® and immediately began community building as part of a long-term strategy toward successfully working by referral and being a resource to his community. Declan strives to be a source of neighborhood, community, and industry information that’s intimate and deep, to clients and agents alike. This focus on community giving and referral-based marketing has propelled him to receive top-producer status on multiple occasions. Declan hosts a popular real estate insiders podcast, “Let’s Talk, with Declan Spring” that’s ranked number 7 by traffic among all California real estate podcasts. He also hosts the BRIDGE Association of REALTORS® Podcast as part of his commitment to being of greatest possible value to both his clients and the professional community alike. Of his podcasting Declan says “It’s been phenomenal in increasing my reputational accountability and in positioning me as a local real estate expert. Lately this means that I’m fielding an increased number of Bay Area referral requests from out-of-area and out-of-state REALTORS® and playing matchmaker to ensure potential clients are finding their way to the very best local Bay Area agents”.

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-Aaron Amuchastegui

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