1334: Marketing + Sales in New Development Real Estate with Erica Sachse

How can agents and developers win big in the competitive new development market? In this episode, Erica Sachse, co-founder of Powered by DMT, explores how integrating marketing, media, PR, tech, and sales creates a seamless strategy for developers. From targeting buyer personas to streamlining processes for condo towers in New York and Miami, Erica shares why her brokerage’s approach improves accountability and results. She also offers tips for agents breaking into new development, plus how tools like ChatGPT can give you an edge in understanding your market. Packed with fresh insights and strategies, this episode is a must-listen for anyone looking to level up in real estate. Tune in to this episode now!

Listen to today’s show and learn:

Get ready to meet Erica Sachse [00:00]
The Evolution of DMT and Expansion [01:51]
Integrated Marketing and Sales Approach [06:11]
Single Source Accountability in Real Estate [10:50]
Commission Structures and Developer Relationships [12:23]
Pre-Construction Market Dynamics [17:16]
Challenges in Selling New Homes [21:23]
Marketing Strategies for Agents [22:19]
How to Target the Right Buyer [23:18]
Opportunities in New Development [25:11]
Understanding Comps Beyond Pricing [29:40]
Associating with Potential Buyers [33:31]
Connect with Erica Sachse [34:43]

Erica Sachse

Erica Sachse is a growth marketing expert, data scientist, and successful entrepreneur. Specializing in full-funnel property marketing, Erica excels at creating innovative and data-driven project brands and executing digital processes that take real estate projects from first impressions through close.

Growing up in a family of developers, Erica is no stranger to the world of real estate. After graduating from the University of Pennsylvania, Erica combined her love for urban development with her passion for marketing. She started her career at a fast-growing, property marketing startup in Australia and helped to lead and grow its digital marketing team. Upon returning to NYC, Erica recognized the immense opportunity to redefine the traditional sales and marketing process through a data-enabled approach.

She founded Snaplistings, a real estate marketing agency in 2018, and in 2021 co-founded Development Marketing Team (DMT) with seasoned real estate broker Alyssa Brody. Following the successful start of DMT, Erica has played a pivotal role in launching the company’s transformative initiative, ‘Powered by DMT, a robust integrated system set to revolutionize project development and agent success.

Erica is recognized for her groundbreaking content and outstanding audience engagement across both digital and traditional channels. She has been featured in several publications including HousingWire, MultiHousing News, New York Post, Authority Magazine, Yahoo Finance, and more.

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Episode Transcript:

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-Aaron Amuchastegui