748: Reverse Selling: The Secret to Getting FSBO Listings with Brandon Mulrenin

January 4, 2019

Are you burning through dozens of FSBO leads without setting a single appointment? Listen to today’s podcast with FSBO expert Brandon Mulrenin and learn how to have FSBOs calling you for help! Brandon has a new way to convert FSBOs, something he calls reverse selling. Find out what it is, why it works, and how to master it on this Real Estate Rockstars. Plus, Brandon shares his most effective FSBO scripts and the best CRM system for following up with prospects.

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Listen to today’s show and learn:

  • Brandon’s brief bio [1:27]
  • The number of homes Brandon sold last year [2:15]
  • Brandon’s GCI and profit figures [4:41]
  • Where Brandon gets his listing leads [6:09]
  • What reverse selling is [7:49]
  • A roleplay with Brandon’s reverse selling script [9:09]
  • Why Brandon’s script works [12:40]
  • Five steps for beating other agents for FSBO listings [14:54]
  • How Brandon follows up with FSBOs [17:48]
  • Another script for on-the-fence FSBOs [20:54]
  • The real estate technology Brandon relies on [27:37]
  • Why 14 manila folders are better than any CRM on the market [27:51]
  • Brandon’s donation to the Agent Success Toolbox [33:46]
  • How to break through your goals.
  • Plus so much more.

Brandon Mulrenin

Brandon Mulrenin is top producing real estate agent and real estate coach who has been ranked in the top 5% of all real estate agents and has helped agents from all over become top producing agents in their markets.

Brandon started his career in the mortgage business as a loan officer. Shortly after he started, he became one of the top loan officers in the one of the largest mortgage companies in the world. He then went on to lead a team that developed sales leaders that where responsible for thousands of loan officers before entering the real estate business.

Brandon found his true calling in real estate. After investing in real estate for years, he then became a full time real estate agent after leaving the mortgage business. He quickly become one of the top producing agents and was the #1 listing agent in Keller Williams Realty North Oakland in 2014 with over $30 million in sales volume.

After becoming a top agent in the industry, Brandon then went on to build a real estate mega sales team that was named one of the top team in the country by the Wall Street Journal.

Brandon is a world class sales trainer and coach helping agents across the country to become top agents in their markets. He also specializes in leadership development and helps real estate agents go from being top producers to building mega sales teams and helps them to become CEO’s of their own business.

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