Real estate agents: You’re doing Instagram all wrong, but help is here! Haley Ingram of Coffee & Contracts joins us today with cutting-edge social media strategies that will ensure your content generates more contracts in 2024. In addition to tips on leveraging AI tools, Haley shares what always works when it comes to engaging content. She also explains how to identify and target your ideal audience for consistent clients who will be a pleasure—not a pain—to work with.
Listen to today’s show and learn:
- What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
- The biggest mistake real estate agents make with marketing [1:45]
- How to identify your ideal clients and what content to share [2:33]
- Ways to target clients outside of your primary area of expertise [6:59]
- Why your real estate content isn’t getting engagement [8:37]
- How to get more eyes on your content with controversial content [10:00]
- What it takes to make your “just sold” posts more interesting [12:18]
- Tips for generating ChatGPT content that doesn’t sound like it was written by a robot [16:11]
- Unique ways ChatGPT can help your workflow [20:34]
- How social media marketing has changed over the last few years [25:04]
- Why it’s so difficult to dive into long-form YouTube content creation [28:21]
- Sayings to live by [32:17]
- A day in the life of Haley Ingram [36:08]
- The evolution of a business owner [40:25]
- One habit that will have a massive impact on your life [41:29]
- Recommendations for real estate agents on email marketing [44:34]
- Stilo.ai for AI-powered journaling [46:00]
- Where to find and follow Haley Ingram [47:31]
- What to expect if you sign up for Coffee & Contracts [48:03]
Haley Ingram’s journey in the real estate industry began as a marketing intern at a brokerage, where she obtained her real estate license in 2017. With a passion for graphic design and marketing, Haley found herself at odds with the traditional approaches of cold calling and door knocking advocated by her brokerage. She questioned why the power of free social media marketing wasn’t being utilized more effectively in the real estate sector.
Driven by her love for creative marketing, Haley created an Instagram account to promote her real estate business. This venture into the digital world proved successful as she began to generate leads through Instagram. Her success didn’t go unnoticed; other real estate agents, recognizing her adeptness in this domain, reached out for assistance with their social media strategies.
Haley’s role soon expanded beyond her own marketing efforts. She began managing social media for other agents and ventured into selling customized logos and templates on Etsy. This experience laid the groundwork for what would become Coffee & Contracts in 2019. The platform quickly gained traction, enabling Haley to transition to working on it full-time within a few months of its inception.
Today, Haley focuses on empowering real estate professionals with the tools and knowledge to harness free organic marketing on social media. Her aim is to provide alternatives to traditional and often uncomfortable marketing methods like door knocking and cold calling, helping agents to thrive in the digital marketing landscape.
Related Links and Resources:
- Follow Haley Ingram on Instagram
- Coffee & Contracts
- Download Haley’s 30 Days of Content from the Agent Success Toolbox
- Follow Aaron Amuchastegui on Instagram
- Learn More About Shelby and Five Pillars Nation
- Get Hundreds of FREE Real Estate Tools From the Toolbox
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