Podcast: Outperform the Competition in Any Real Estate Market

Before co-founding one of New York City’s most successful brokerages, Aleksandra Scepanovic was a journalist reporting from the front lines of the Bosnian War. During that time, she developed the mental toughness needed to thrive in the world’s most competitive real estate market. Now, she takes young, inexperienced agents and molds them into top performers. On this Real Estate Rockstars, Aleksandra shares the same advice she offers her own agents along with tips any agent can use to outperform the competition.

Listen to today’s show and learn:

Aleksandra’s brief bio [4:02]
How Ideal Properties Group got started [7:22]
Why Aleksandra prefers to hire new agents [9:38]
How Aleksandra encourages her new agents [12:50]
Techniques for overcoming call reluctance [18:47]
What it’s like on the front lines for an agent in New York City [22:56]
How the listing process in New York City works [29:06]
Aleksandra’s donation to the Agent Success Toolbox [34:59]
How to break through your goals.
Plus so much more.

Aleksandra Scepanovic

Aleksandra is responsible for business development at Ideal. Since founding the company, she has helped develop its foundation and technological edge, set its mission and implement a clear vision. Today, Aleksandra continues to formulate Ideals strategy, identifies and monitors the markets, works at upholding the company’s values, oversees hiring and marketing, and assists her partner in setting Ideals direction and building its culture by creating an exciting and supportive environment for brokers to work.

Earlier in her career, Aleksandra worked as an editor and media analyst in her home country of Serbia. Her firsthand experience of reporting from the war zones of the Balkans robbed of their beauty, and the country’s horizons riddled with broken Swiss cheese-like buildings, left her not only longing for peace, but also with a belief in architecture as a symbol of perseverance and the human need to rebuild and move on.

She came to New York with a strong desire to design and create, which led her to pursue a Bachelor of Fine Arts degree from the Fashion Institute of Technology. The program awakened her inner eye for detail, and invigorated her passion for architecture and interiors. She incorporates this experience into the real estate industry, and continuously utilizes her project management skills and designers eye to take her business to the next level.

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