Real estate agents are always looking to increase real estate lead conversion and improve their marketing and advertising ROI. What if we told you that you can increase real estate lead conversion and increase real estate profits by simply optimizing lead funnels from 3 sources?
Podcast guest, Chris Dayley, dives deep into this topic in a recent podcast. Below, you’ll find a few of the lead conversion tips he shared with us. For more tips and lead conversion strategies, listen to the complete podcast interview.
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Increase Real Estate Lead Conversion From Social Media Posts
Social media posts are a huge source of leads for people in all types of sales-oriented industries including real estate. Here are a couple of steps you can take to convert more leads from social media posts.
Include links in posts – Every post you make without including a link is wasted potential. Including links in all of your posts will help to ensure that the people who read them are able to take action easily!
Use more pictures – People are far more likely to share posts that include pictures than posts with words alone. The more your posts are shared, the more likely your posts are to generate interest in your business!
Increase Real Estate Lead Conversion on Website Landing Pages
These days, even small real estate brokerages and solo agents are expected to have websites. Not only that, visitors expect these sites to be good. Here are a couple ways to ensure your site has the looks and functionality needed to convert real estate leads.
Optimize for mobile – A large percentage of your website’s visitors will be on mobile devices. Make sure your site looks just as good on a mobile device as it does on a computer and that it offers a good user experience for mobile users.
Include a click-to-call button – If you want to convert leads from your website, you need to make it quick and easy for people to reach you. If you don’t, you’re going to lose a large percentage of leads to real estate agents who have sites with more convenient contact options.
Convert Real Estate Leads With Face-to-Face Communication
Face-to-face communication is still incredibly important in real estate. You need to be able to sell yourself and your services to various types of people who respond differently to different approaches. Here’s how you can work toward better in-person conversion rates.
Experiment with wording – You can’t engage and build rapport with every person in the exact same way. You should be experimenting with different words and phrases until you’re able to adjust your communication style on the fly to engage the audience at hand.
Alter your pitch – Just as you should be experimenting with different words and phrases, you should be experimenting with different types of pitches. Some people want to hear about how you’ve helped previous clients. Others will want to hear more about what you can do for them specifically. Tell people what they want to hear, and they’ll be more likely to tell you about their real estate needs!
If you want to learn more about these common lead sources and the ways you can increase real estate lead conversion rates, be sure to listen to the complete podcast interview with Chris Dayley.
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