Podcast: Will You Be in Real Estate Five Years from Now?

Over the next five years, a lot of people are going to be forced out of the real estate industry. That’s the sobering prediction that Joe Rand, the chief creative officer at Better Homes and Gardens Rand Realty, shares on today’s podcast. But my discussion with Joe isn’t all doom and gloom – it’s about what agents, brokers, and the industry as a whole can do better in order to provide service that consumers truly value. If you want to learn how to better serve your clients and ensure the long-term success of your business, don’t miss this Real Estate Rockstars.

Listen to today’s show and learn:

Joe’s brief bio [3:16]
The definition of a disruptor in the real estate context [5:16]
What the average real estate agent is getting wrong [6:35]
An important service you’re not mentioning at appointments [9:20]
What we need to do better as an industry [17:12]
How to ensure clients go to you instead of Zillow [22:28]
The definition of a doubter in the real estate context [24:22]
Joe’s opinion on brick-and-mortar real estate offices [28:45]
What brokerages need to stop doing [30:19]
Predictions on what will happen to the industry in five years [39:39]
Joe’s donation to the Agent Success Toolbox [51:37]
How to break through your goals.
Plus so much more.

Joe Rand

Joseph Rand is the Chief Creative Officer for Better Homes and Gardens Real Estate Rand Realty, one of the largest companies in the New York/New Jersey tri-state region with almost 30 offices and over 1,000 agents, and closing over 6,000 transactions worth over $2.0 billion in volume in 2017.

He is a regular contributor to Inman News, and the author of several online blogs: the Client-Oriented Real Estate Blog, where he writes about the CORE concept and real estate education; the Rand Country Blog, providing real estate analysis for the New York City tri-state markets.

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