641: Get on Track Toward Higher Profits with Kelly Cook’s Complete Accountability System

April 23, 2018

There’s one thing you absolutely need to ensure the success of your agents – accountability. Without accountability, your team’s productivity, along with profitability, will suffer. On today’s podcast, you’ll learn a proven system for holding agents accountable from Kelly Cook, the lead for one of Arizona’s most successful real estate teams. In addition to covering the practices he uses to hold agents accountable, Kelly shares a reward-based ranking system and the seven metrics all teams should track. After listening to this Real Estate Rockstars, you’ll have the tools needed to implement an accountability system guaranteed to keep your team on track toward higher profits.

kelly cook

Listen to today’s show and learn:

  • Kelly’s brief bio [2:36]
  • Income and profit figures for Kelly’s team last year [5:41]
  • Accountability practices for managing a team effectively [11:58]
  • A system for ranking agents based on production [18:31]
  • The technology Kelly’s team relies on [24:49]
  • 7 conversion metrics to track with your team [26:24]
  • What Kelly donated to the Agent Success Toolbox [35:27]
  • How to break through your goals.
  • Plus so much more.

Kelly Cook

Kelly Cook is one of the most successful realtors in the state of Arizona. His personal experience as a student athlete & collegiate football coach has provided valuable insight and experience that propelled him in the real estate industry. As a student-athlete, Kelly played football at the University of Nebraska, participating on the offensive side of the ball at both Quarterback and Wide Receiver. During his tenure at the University of Nebraska, Kelly competed in two BCS Bowls, one Conference Championship game, and one National Championship game. After the conclusion of his football playing career and graduation from the University of Nebraska, Kelly served on the coaching staff at Nebraska and Ole Miss. In 2005, Kelly decided to take the skill set he acquired competing in collegiate athletics and apply it to the real estate industry here in Arizona.

Leadership, integrity, and work ethic are the core competencies of Kelly Cook and the Kelly Cook Real Estate Group. These simple, yet profound intangibles have turned Kelly Cook Real Estate Group into one of the largest and successful real estate teams in Arizona. Kelly has helped hundreds of homeowners successfully sell their homes and help set them up with a game plan moving forward to ensure they are able to purchase another home just as soon as they are eligible.

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