Want more buyer business? Start a YouTube channel! On today’s podcast, Ken Pozek shares how he built a YouTube channel that brings in new buyer leads every single day. And Ken doesn’t just offer video-marketing tips; he outlines his entire content-creation process. Listen in and learn exactly how to get the attention of eager buyers in your real estate market.
Listen to today’s show and learn:
- About Ken Pozek [3:26]
- About The Pozek Group and Ken’s real estate team [5:04]
- How Ken built a large team fast [5:43]
- Highlighting the town built by Disney [7:42]
- Building a real estate business with YouTube leads [8:22]
- Ken’s conversion rate for real estate leads from YouTube [9:05]
- Tips on real estate video marketing [10:08]
- The number-one challenge of building a team and how to overcome it [12:12]
- The Orlando real estate market [15:35]
- How to get buyers’ offers accepted in today’s competitive markets [17:18]
- Ken’s YouTube video on Shaquille O’Neal’s house [22:19]
- Content ideas for real estate agents [23:51]
- A breakdown on how to create real estate content for YouTube [26:31]
- TikTok content vs. YouTube videos [28:31]
- Keeping your database engaged with you and your content [30:23]
- What it takes to create a high-quality real estate newsletter [32:15]
- Ken’s advice for new real estate agents [34:53]
- Opinions on where interest rates are headed [38:21]
- Winning business by bringing value first [41:57]
- Where to follow Ken Pozek [43:24]
Ken Pozek
Ken Pozek has been in real estate in one way or another since 2003. Starting out as an appraiser and investor in Michigan, Ken experienced first hand the rise and fall of the Great Recession. After building a successful real estate business, Ken and family moved to Orlando in 2016. Pursuing better weather and the opportunity to raise his family near the happiest place on earth. After 14 years of selling real estate, Ken’s helped Olympians, sports stars, rockstars, and the happiest first time homeowners.
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-Aaron Amuchastegui
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