Want to make more money in real estate but already producing as much as you possibly can? Start a real estate team! Today’s guest, Keri Shull, completed roughly 20 transactions per year before building a team. Now, her team averages over 300 transactions per year and maintains an impressive profit margin.

Hear how Keri runs her team on this Real Estate Rockstars podcast. Not only does she cover her team’s processes for managing buyer and seller leads, she explains why she’s able to retain the industry’s best ISAs while most other teams are struggling with ISA turnover. Plus, Keri shares her thoughts on tracking agents’ performance, appointment setting, and more.

keri shull

Listen to today’s show and learn:

  • Keri’s brief bio [2:49]
  • Keri’s ECI and net profit last year [4:52]
  • Keri’s team structure [5:28]
  • How to retain great ISAs [8:19]
  • Why Keri doesn’t believe in tentative appointments [14:06]
  • A three-part process for working with buyers [18:52]
  • How to adjust a buyer’s home criteria with a reality-check analysis [19:40]
  • How Keri’s ISAs handle listing leads [22:41]
  • What Keri’s agents present at listing appointments [26:10]
  • The numbers Keri tracks and shares with her team [29:28]
  • Where to get Keri’s relocation guide [33:57]
  • How to break through your goals.
  • Plus so much more.

Keri Shull

Ranked as the #1 Real Estate Team in Virginia and the #1 Sales Team in Arlington (by over four times the volume as their closest competitor!), Keri Shull and her team sold 368 Homes in 2015 and has sold over $250 million in real estate in the past six years.

Keri and her team offer several unique Guarantee Programs that reduce risk for clients. Unlike the average agent, Keri has developed an extensive team of marketing specialists who implement aggressive marketing strategies using innovative technology to ensure maximum exposure for the client’s homes. Additionally, Keri and her team offer their clients unique access to their extensive Buyer’s In Waiting Database which contains over 14,000 buyers ready and waiting to purchase in the area.

Keri is married to her wonderful husband Dan and is the proud mother of their one year old son, Braden and her two Chihuahuas, Zoie and Sophia. Keri is one of four children and was born in Portland, Oregon, but spent most of her childhood moving. Before her 18th birthday her family had moved 13 times! Her passion for helping people move with ease came from watching her family and personally experiencing both amazing and terrible transitions. Watching her mother struggle to find the right home sometimes with the wrong agent inspired her to help families find the right home, and at the same time, enjoy the process.

Keri has lived in Arlington since she graduated from Penn State in 2003. She started her career selling new homes for NV Homes, where she was ranked in the top 3% of the entire NVR sales team. In 2005, she transitioned into selling large condo buildings for The Mayhood Campany. Keri was honored by being selected as the Condo Sales Person of the Year in Virginia by the MAME Committee. In 2008, Keri took her love for selling new homes and inspiring others to be the best they can be and grew her team into the 31 strong it is today!

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