Leverage reviews to build your business’ credibility so you can attract more clients and earn more real estate commissions. With a proven system guiding your efforts, leveraging reviews to enhance real estate profits is easier and can be more effective than traditional marketing methods.
Doren Aldana, a marketing expert with a complete system for leveraging real estate reviews, recently joined Pat to discuss the power of positive reviews. Read about a few critical components of Doren’s review system in the following sections. After that, learn more about leveraging online reviews by listening to the podcast below.
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Where to Focus When You Leverage Reviews
Before you jump straight in with a strategy to obtain more reviews from satisfied clients, you should determine which review site or sites to focus on. The reason for this is that each review site’s popularity varies by market. In many markets, Zillow reviews get the most attention, but this isn’t always the case. In your market, Realtor.com, Yelp, or something else entirely might be getting the most attention from potential clients.
So, how do you determine which site is most popular in your market? It’s actually easier than most agents think. Simply perform a few simple Google searches with terms potential clients would likely use. Terms like “real estate agent” or “realtor” coupled with your target market will work just fine in most cases. The review sites included in the top results are the ones that deserve the majority of your attention.
What to Do About Negative Reviews
Negative reviews can quickly tarnish your business’ reputation and can cause potential clients to look elsewhere. That’s why preventing negative reviews by providing excellent service is so important in this industry. Despite your best efforts, however, there is a good chance that someone will feel you could have done a better job for them, and they might write a negative review for you as a result.
Using a two-step method to obtain reviews will help you prevent negative reviews from getting posted online. First, have an easy-to-use feedback page where clients can write reviews for you or your team members without having to make an account. Then, encourage clients who write positive reviews to post them where you need them most. If you get a negative review using this method, quarantine it and perform some form of damage control with the client.
How to Leverage Reviews for More Real Estate Commissions
Now that you know where to focus your strategy and have a method for containing negative reviews, it’s time to learn how to leverage the positive reviews you receive. Leveraging reviews effectively is all about visibility. You want to maximize the chances of potential clients reading your best reviews, which you can do by sharing positive reviews.
You should share positive reviews on sites like Google, Facebook, and Twitter. Also, don’t forget to feed these reviews through your website to help sell your services to potential clients who are almost ready to reach out. While you can do all of this sharing manually, there’s a better way. With Testimonial Engine, you can automate the process of sharing positive reviews and will never miss the chance to make a past client’s satisfaction influence a potential client’s decision.
Listen up, Rockstar Nation! You can download Doren’s FREE Ultimate Testimonial Toolkit and discover the secrets of collecting and sharing 5-star reviews. This 24-page guide is yours to keep!
If you want to learn more about how you can leverage reviews to market your business, be sure to listen to the complete podcast interview with Doren Aldana.
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