1262: 3 Pillars of Lead Nurturing to Keep Clients Engaged with Luke Acree

July 29, 2024

Are you struggling to stay top of mind with your real estate clients? Luke Acree shares the importance of lead nurturing and reveals his three pillars of successful marketing campaigns: frequency, impact, and trust. He explains the necessity of maintaining multiple touchpoints across various channels and underscores the significance of educational, entertaining, and endearing content in building client trust and engagement. Luke provides practical tips, such as sending personalized video messages, hosting client events, and forming partnerships with complementary businesses. He also highlights how his company, ReminderMedia, offers automated marketing solutions to keep real estate agents connected with their database. Tune in to learn how to enhance your lead nurturing strategy!

Listen to today’s show and learn:

  • What is Lead Nurturing [00:00]
  • 3 Pillars: FIT [02:55]
  • How to stay on top of the client’s mind? [07:41]
  • FORD Method for your Database [12:30]
  • 3 E’s of Content [15:25]
  • The Halo Effect in Real Estate [18:30]
  • How can you build accolades [21:10]
  • Why you need your own BNI [24:42]
  • Tips for Dominating Your Real Estate Database [30:11]
  • Check out ReminderMedia [37:54]

Luke Acree

Luke Acree is an authority on leadership, a lead generation specialist, and a referral expert who passionately believes that businesses run on relationships. By teaching the principles of relationship marketing, he’s helped more than 100,000 entrepreneurs and small businesses grow their companies.

He’s grown his own company, ReminderMedia, to over $300 million in sales and earned it a place on Inc. 5000’s list of the Fasting Growing Companies in America four years in a row. ReminderMedia’s also been included on Philadelphia’s Top 100 Places to Work.

Luke co-hosts a podcast with his CMO called Stay Paid, which routinely appears in the Top 30 Marketing Podcasts on Apple Podcasts. He’s been featured in Entrepreneur magazine, Forbes, Yahoo Finance, Disrupt magazine, Inman News, and Foundr.com. And he’s a frequent guest on podcasts including SharkPreneur with Kevin Harrington and Seth Greene, Marketing Genius with Grant Wise, and Real Estate Rockstars.

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Episode Transcript:

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-Aaron Amuchastegui

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