Essential Real Estate Tech Tools and Marketing Tactics for Agents

What’s working for real estate agents when it comes to social media marketing in 2024? Today’s guest, Marie Lee, has cracked the code on converting content consumers into clients. In fact, 70 percent of the $14 million she closed last year came to her via Instagram! Listen and learn Marie’s exact social media marketing strategies, the seven tech tools she relies on, and how to help Instagram’s algorithm help you.

Listen to today’s show and learn:

What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
What’s working for Marie Lee on Instagram right now [2:48]
An argument against automation and Manychat [4:12]
What type of messaging works well for potential real estate clients [6:49]
Examples of social content that wins clients [9:00]
Getting viewers’ attention with the right messaging [14:09]
Resources for getting good at marketing [19:45]
Less is more; here’s why [23:35]
Helping the social algorithms help you [26:15]
Seven tech tools for building a real estate business [27:16]
A stat to keep in mind regarding the people who consume your content [35:32]
Where to get inspiration for your social media content [38:28]
Advice for real estate agents: repeat, repeat, and repeat [39:23]
What Marie is struggling with and working on right now [42:43]
Marie Lee’s favorite books and events [44:45]
Where to find and follow Marie Lee [46:50]

Marie Lee

Marie Lee, known as @movemetotennessee, is a top Nashville real estate agent. Forced to pivot during the 2020 lockdown, Marie got her license and took to social media to jumpstart her career. In 2023, she closed $14 million in sales with 70% of her business coming directly from Instagram. Her sole lead-generation strategy is content creation targeted toward out-of-state buyers relocating to Nashville. Marie also serves as a content coach for Coffee & Contracts and is the creator of the coaching program ‘Reels to Deals.’

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-Aaron Amuchastegui