1046: How to Brand, Market, and Build a Real Estate Business – Oliver Borr

May 16, 2022

Building a real estate business isn’t easy, but it might not be as hard as you think. On today’s podcast with marketing expert Oliver Borr, we cover the exact steps agents need to take in order to brand, market, and build a real estate business. Oliver also shares how to automate your follow-up system, how to get more eyes on your website, and how to produce content that really connects with your target market. Don’t miss it!

Listen to today’s show and learn:

  • About Oliver Borr [3:50]
  • The mindset agents need to succeed [6:34]
  • The three parts of a brand [8:18]
  • A simple way to boost your website’s SEO [12:17]
  • An argument for being yourself, even when on the job [14:30]
  • How to attract the right clients [16:37]
  • A simple system for automating your follow-up process [18:18]
  • Two ways to generate real estate leads for free [21:16]
  • When and how to start running Facebook ads [31:19]
  • Why you should start a YouTube channel if you’re a Realtor [32:45]
  • The timeline for building out a brand, marketing, and automation [36:20]
  • What to do if no one is watching your videos [40:42]
  • Words of advice for those who are struggling to build a business [45:58]
  • Oliver Borr’s 5-Day Challenge [53:19]

Oliver Borr

Oliver has an BA in Liberal Studies, and an Advanced Diploma in advertising copywriting from Humber College. He is the Founder, CEO of Borr Digital, an agency that specializes in Lead Generation for Realtors and Brokerages. Oliver helps Real Estate Agents scale by implementing a 3-part framework to automate their prospecting and nurture. So instead of staying afloat, they can scale.

His passions include thoughtful discussion, writing and sports; in that order. When he’s not doing these things, you’ll find him spending time with his wife and 2 kids.

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-Aaron Amuchastegui

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