72: Bruce Farquhar: How to Increase Your Average Sales Price

Bruce Farquhar has been in real estate for over 17 years and he has found a passion for selling lifestyle properties. Currently residing on the South Island of New Zealand in Nelson, Bruce is working in a market that is slowing moving back toward average. Prior to real estate Bruce was a police officer which he claims gave him the courage to knock on doors which has supercharged his business. By making the perception a reality Bruce focuses on higher end properties and works on only homes well above the average sales price in his area.

What does it take to be a Real Estate Rockstar? Join us as Bruce shares his realtor mindset and a glance at his journey to becoming a Real Estate Rockstar by increasing his average sales price!

[shadowbox]“It is very hard to grow your business unless the size of the pie grows.” –Bruce Farquhar[/shadowbox]

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Increasing Your Sales Price

  • Step 1:
    • Commit in your mind to not taking any business under a certain price point. Partner with an agent who works with smaller sales and generate some referral commissions in the process. Tune in to learn the other steps!

[shadowbox]”Make the perception a reality” – Bruce Farquhar[/shadowbox]

Selling a Lifestyle

  • A lifestyle property in New Zealand refers to a property with more than a half acre of property. These properties are usually not economic units but owning a big piece of land is a dream of all New Zealanders.

Best Business Book

In this Episode, We Also Talk About

  • Why you should increase your sales price.
  • How to get comfortable knocking on doors.
  • How to supercharge your business.
  • How to make the perception a reality.
  • How to sell a lifestyle.
  • Why you should be consistent.
  • How to succeed in real estate.
  • Plus so much more!

[shadowbox]“I’m happy to work as long as it takes.” – Bruce Farquhar[/shadowbox]

Thank & connect with Bruce on Twitter

If you enjoyed this interview and would like to show Bruce some love for coming on the show, you can do so easily by clicking on the link below!

Click here to tweet-thank Bruce

Thanks for Rocking Out

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Thanks, and keep rockin!

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