795: Win Expireds Without Making Cold Calls: Tracy Cousineau’s Proven Method

June 17, 2019

Many successful real estate agents have built their business on expired listings, and most have done it the same way: cold calling. But is cold calling expireds really the best way to win their business? Tracy Cousineau doesn’t think so. Instead of annoying prospects with unsolicited calls like 99 percent of agents, Tracy does something entirely different, and it works! In the last 18 months, her team has sold over 200 expired listings. To find out how, listen to today’s Real Estate Rockstars.


Listen to today’s show and learn:

  • Tracy’s brief bio [1:08]
  • Tracy’s GCI and profit figures [1:38]
  • Where Tracy gets her listings [2:53]
  • How to build a business from expireds [4:01]
  • The real reasons listings expire [6:26]
  • Tips for taking better listing photos [11:04]
  • A different way to approach expireds [13:51]
  • What it takes to make an effective funnel [21:08]
  • Running a real estate business from a mobile office [24:53]
  • Tracy’s strategy for selling as many homes as possible in six months [31:34]
  • Tracy’s donation to the Agent Success Toolbox [33:29]
  • How to break through your goals.
  • Plus so much more.

Tracy Cousineau

Tracy Cousineau has been a leader in Metro Atlanta/North Georgia community and Real Estate since 1999. Tracy has three daughters, started with virtually nothing, a very similar success story to Barbara Corcoran and how she started it all. She’s the co founder of Real Estate Expert Advisors, respectively achieving INC 5000’s 354th fastest growing privately held companies in America in 2016, 904th in 2017. In 2015, Tracy co authored a Best Selling book with world renowned author and motivational speaker Brian Tracy, titled “Uncommon.” Her latest book, “Inside Secrets of an Inc 500 Real Estate Firm” subtitled “How to Maximize your profits while Selling your home” is expected to be released in late 2018. She also has coached Top Producing real estate team leaders/brokers throughout the country and spoke at high level real estate events. Tracy knew there was a better way to serve the consumer of Real Estate. In 2013, she adopted principles to serve the consumers as clients before they were clients, that’s when standards were rose above hiring traditional real estate agents, the Expert Advisor was born. Tracy only hires Full Time real estate agents (Expert Advisors) that must go through a rigorous 84 day on board training and it doesn’t stop there with continual ongoing training. All Expert Advisors are trained on over 115 Variables involved in their home selling process for sellers and 81 variables for home buyers. Tracy’s proven system to get home sellers Up to 18% more money than traditional agents has been heard of and seen on several different Radio and TV outlets in Metro Atlanta. The system also Sold 97 homes that were previously listed with other agents and failed to sell in 2017. Client Experience has been top of mind with Tracy since the conception of her company, her mantra is “You do what you say you’re going to do, when you say you’re going to do it.”

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Thanks for Rocking Out

Thank you for tuning in to Pat Hiban Interviews Real Estate Rockstars, we appreciate you! To get more Rockstar content sent directly to your device as it becomes available, subscribe on iTunes or StitcherReviews on iTunes are extremely helpful and appreciated! We read each and every one of them, please feel free to leave your email so that we can personally reach out and say thanks! Have any questions? Tweet meFacebook me and ask Pat anything. Don’t forget to head on over to Bare Naked Agent for Pat’s answers, and advice. Thank you Rockstar Nation, and keep rockin!

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