790: Turn More Leads into Listings with Winston Murray’s Proven Conversion Strategy

May 31, 2019

Who wouldn’t want a better lead-to-sale ratio? The more leads you convert, the less time and money you waste. 30-year-old agent Winston Murray knows this better than most, which is one of the reasons why he’s able to take one in 17 real estate leads to sale. On today’s podcast, Winston shares his team’s proven lead-conversion strategy, covering everything from lead categorization to follow-up. He also offers plenty of advice for new agents, makes predictions on what the future may hold for the industry, and more.


Listen to today’s show and learn:

  • How Winston got into real estate [4:22]
  • Winston’s sales and profit figures [6:08]
  • Advice on hiring team members [7:58]
  • What it takes to generate regular referrals [11:30]
  • Ways to maintain top-of-mind awareness with past clients [12:29]
  • An all-in strategy for scaling with Zillow [15:19]
  • An alternative to using scripts [22:33]
  • Winston’s lead-to-sale ratio [24:43]
  • How to categorize leads [26:05]
  • Why personality tests matter [30:00]
  • Advice to rookie agents [31:51]
  • How Winston stays inspired and positive [34:11]
  • What the future holds for real estate [37:48]
  • Winston’s donation to the Agent Success Toolbox [41:44]
  • How to break through your goals.
  • Plus so much more.

Winston Murray

As a lifelong NE Portlander and community-minded thinker, Winston’s roots in this city run deep. The experiences he gained working in construction, management and nonprofit leadership all translated neatly to real estate, and have led him to a top-1% ranking among Portland realtors. Winston’s focus is on helping you make choices that will meet both your immediate needs and long-term goals—while keeping your costs low. In short, Winston is someone who cares deeply about his community, and he is committed to making it a great place to live.

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