Real Estate Podcast: The Steps to Selling Luxury Homes

Winning luxury listings in today’s competitive markets certainly isn’t easy, but how hard is it really for agents to build a luxury brand? Catch this podcast with luxury Realtor Shayla Twit and find out what it takes to position your business as the local leader in luxury homes. Plus, Shayla shares tips on marketing, advice for new real estate agents, and details regarding the struggle to sell homes during the last financial crisis.

Listen to today’s show and learn:

About Shayla Twit and her real estate career [2:26]
Shayla’s start in real estate [4:06]
Shayla’s advice for new real estate agents [6:37]
What Shayla learned from the last major real estate crash [10:17]
How to break into the luxury real estate market [13:38]
Why bankruptcy changed Shayla’s business for the better [16:58]
Where Shayla finds buyer and seller clients [20:59]
How Shayla segregates contacts and stays top of mind [22:48]
Shayla’s goals for real estate and business growth [26:11]
Why it’s so important to start investing in real estate [28:13]
Shayla’s YouTube marketing strategy [32:00]
What to tell sellers who want you to discount your commission [33:46]
Shayla’s final thoughts: underpromise, overdeliver [37:22]
Where to find more from Shayla [40:47]

Shayla Twit

Shayla Twit has been a highly recognized and sought after Sarasota, Florida top Realtor since 2002. Her repeat and referral clients have consistently given her five star reviews as being dedicated, communicative, hard working and always having her clients’ best interests and goals at the forefront.

She and her team work hard, but also very efficiently. With communication being her reputation, you’ll never wonder what’s happening behind the scenes. Her years of hyper focused market knowledge and advanced advertising techniques have placed her as a top performer amongst her peers. When deciding upon the right Sarasota or Manatee County Realtor to work with, rest assured, Shayla has the track record to prove that she will move you through the most challenging of markets with professionalism and confidence.

Whether you’re at the stage of life where you are interested in selling your home to downsize into a beachfront condo, or are finally ready to purchase your luxury second home here in the sun, Shayla and her exceptionally proactive and in demand team can assist you with any and all circumstances with ease. Specializing in absentee and snowbird clients, she is an absolute pro when it comes to working virtually from contract to closing. Rest assured you’ll never need to hop on a plane if not preferred!
But certainly don’t trust her word for it – check out her average five star reviews on Google, Zillow and LinkedIn.

Shayla is also honored and proud to have such an incredibly rich and diverse culture at her fingertips within the Coldwell Banker International family. Her Brokerage affords her and her team immense opportunities with ongoing education as well as consistent agent to agent referrals from around the globe. Their high quality, user friendly tools, global reach and state of the art platforms offered to the agents and their clients, are second to none. Aiming to always under promise and over deliver both Shayla and Coldwell Banker will not disappoint.

Shayla has also been recognized by the ‘Wall Street Journal, ‘Real Trends,’ ‘Real Producer‘ Magazine’, the ‘Sarasota-Herald Tribune,’ the ‘Observer Longboat Key,’ and the ‘Observer Siesta Key,’ as being a top Sarasota realtor to call on for your selling or purchasing needs.

Her CLHMS {Certified Luxury Home Marketing Specialist}, Top 1000, Five Star Professional, Florida 100 and other accolades have only come to fruition because her clients have trusted her over and over again.

Shayla was born and raised in Stevens Point, Wisconsin. Graduated with a B.S. degree in both business and French. She is conversational in Turkish and is fluent in French. Dogs are her passion and she contributes in her down time to the Lakewood Ranch Humane Society as much as possible. Shayla is also big into fitness and enjoys making others laugh!

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-Aaron Amuchastegui