Cracking the Code on Luxury Listings With Danielle Garofalo

Ready to take the leap toward luxury real estate? Today’s guest, Danielle Garofalo, has helped countless agents crack the code on luxury listings. In this interview, she shares what you should start doing now in order to increase your average sale price fast. Danielle covers what luxury clients want from Realtors and what your branding must look like in order to attract high-dollar homeowners. Shelby and Danielle also discuss where most real estate agents go wrong with marketing, why networking is superior to social media, and what you should never do when trying to win a luxury listing.

Listen to today’s show and learn:

What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
Making the leap to luxury real estate [1:25]
Creating consistent marketing content [3:50]
Simplifying your marketing message for more success [6:25]
An example of where real estate agents go wrong with marketing [8:32]
Putting yourself in the shoes of a luxury homeowner [12:16]
Why luxury real estate agents need to be on LinkedIn [14:26]
Branding yourself as a luxury agent with specific language [17:35]
How to start transitioning into luxury home sales [21:25]
A strategy for getting started with luxury listings [23:53]
The worst way to approach luxury listings [26:03]
A better alternative to social media: face-to-face networking [28:52]
Types of content to post on LinkedIn [35:08]
A FREE class for aspiring luxury agents [39:43]
Danielle’s favorite app [44:17]
Where to find and follow Danielle Garofalo [45:47]

Danielle Garofalo

Danielle has been behind the scenes for over two decades building strategies and brand campaigns for some of the most recognizable companies in the world (IBM / Disney) Ten years ago, she turned her focus to the luxury real estate industry, specifically working with top agents and brokerages.

Her agent clients alone have a lifetime sales total of over $70 billion dollars.

With Think Billion Dollar, she’s sharing her method for brand building and engagement, which up until now, has only been available to her long-term clients. After taking the class, you will walk away with the tools to immediately impact your business, and most importantly, you will start thinking and marketing like a billion-dollar brand.

If you are exhausted from tips and tricks and ready to learn the right way to brand and market your business with a long-term strategy, you’ve come to the right place. See you in class.

Related Links and Resources:

It might go without saying, but I’m going to say it anyway: We really value listeners like you. We’re constantly working to improve the show, so why not leave us a review? If you love the content and can’t stand the thought of missing the nuggets our Rockstar guests share every week, please subscribe; it’ll get you instant access to our latest episodes and is the best way to support your favorite real estate podcast. Have questions? Suggestions? Want to say hi? Shoot me a message via Twitter, Instagram, Facebook, or Email.

-Aaron Amuchastegui