1296: Alex Derenne: NAR 30 Under 30 Real Estate Agent Building Custom Luxury Homes!

How do you turn a real estate career from a pandemic pivot into a thriving business? Alex Derenne, a NAR 30 Under 30 awardee and powerhouse agent from Milwaukee, Wisconsin, shares how she transitioned from hospitality sales to real estate back in 2020 (during COVID season). Alex tells us her journey from struggling as a new agent to selling luxury homes and launching Powerhouse Partners, a venture designed to help agents build their entrepreneurial skills. She reveals her top strategies for leveraging social media, expanding a sphere of influence, and maintaining a strong personal brand. If you’re looking for inspiration and actionable tips to grow your real estate business, don’t miss this episode! Listen now!

Listen to today’s show and learn:

Let’s Get to Know Alex Derenne [00:00]
Starting a Real Estate Career During COVID [02:00]
First Deals and Early Success [04:24]
How to Leverage Social Media for Real Estate [07:06]
Transition to Custom Luxury Home Building [14:14]
How to Choose the Right Brokerage For You [19:14]
NAR 30 Under 30 Recognition [20:48]
Giving Back to the Community [22:35]
Challenges and Changes in Real Estate [25:49]
Real Estate Advice for New Agents [31:22]
Connect with Alex [35:16]

Alex Derenne

Alex is the Co-Founder of Powerhouse Partners at Real Broker and a top-producing real estate agent specializing in luxury new construction and helping buyers and sellers navigate competitive markets. Since 2020, Alex has sold over $34 million in real estate and built and additional $5 Million of custom luxury homes. She was recognized as a National Association of Realtors 30 Under 30 honoree for 2024. As the Chair of the Greater Milwaukee Association of Realtors Young Professionals Network, Alex is passionate about mentoring agents and shaping the future of real estate. In 2024, Alex launched The Powerhouse Partners, a unique team designed for experienced agents seeking mentorship without restrictive commission splits. Beyond real estate, Alex enjoys traveling, wine, cooking, and fitness, with her husband Dan. With a proven track record and a deep commitment to innovation in the industry, Alex continues to push the boundaries of what’s possible in real estate.

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Episode Transcript:

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