Brad McCallum’s Blueprint for Professional Real Estate Videos

Learn how to shoot videos that will win you more listings on today’s real estate podcast with Brad McCallum! Brad built an impressive real estate business very quickly thanks to the high-quality videos he shoots for sellers. In this interview, he covers the equipment, processes, and software real estate agents need to do the same. Brad also compares the various content platforms and gives his opinion on where Realtors should focus first. Plus, Shelby and Brad discuss brokerages, the downside to major success in sales, and more.

Listen to today’s show and learn:

What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
Brad McCallum’s start in real estate [2:05]
How Brad launched his real estate career with professional listing videos [3:43]
Low-cost equipment and software you can use to get started with video now [9:11]
Why Brad loves YouTube for real estate marketing [11:57]
How to balance your content creation efforts [16:25]
Advice for new real estate agents on marketing properties [17:56]
Storytelling tips for real estate agents [20:25]
What Brad McCallum’s real estate business looks like [23:28]
Advice for new real estate agents [28:17]
The most important real estate video to make [30:43]
The downside to major success in real estate sales [33:53]
Learn how to build a YouTube channel like Brad McCallum [36:21]
The truth about real estate brokerages [37:35]
Focusing on the strengths that you have [41:45]
Brad’s advice on content creation: Just get started! [46:34]
Where to find and follow Brad McCallum [50:56]

Brad McCallum

$100M+ team leader of the McCallum Group at REAL Broker, based out of Calgary, Alberta, Brad McCallum has emerged as one of the industry’s top voices on personal branding and video marketing. Brad is known for his high quality, energetic, guided listing tours, he’s built a 44,000 subscriber YouTube Channel plus a large audience of both clients and agents on Instagram. This exposure has earned him a nomination as ‘Innovator of the Year’ by Inman News. Brad was also the agent that led REAL Broker’s expansion into Canada, where he serves as a Growth Ambassador with the company, and has built a network of 4,000 agents.

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-Aaron Amuchastegui