1104: $200 Million in Sales at 23: Overcoming EXTREME Adversity With Brian Lane

December 12, 2022

With over $200 million in real estate sales at age 23, Realtor Brian Lane is an incredible success story. What makes him an inspiration, however, is what he’s overcome. Raised in an abusive, neglectful home, Brian cared for and provided for his younger siblings from an extremely young age. His early hustles introduced him to real estate and the people who would help him excel in this industry. Brian recently helped his buyers close on Ellen DeGeneres’ multi-million-dollar home while his mother was being sentenced to life in prison. Hear how Brian accomplished and overcame so much on this Real Estate Rockstars.

Listen to today’s show and learn:

  • How the right mentor can help you excel [2:29]
  • Growing up rough [4:33]
  • Getting started in sales as a kid [7:00]
  • Brian’s start in real estate [10:28]
  • Representing the buyers for Ellen DeGeneres’ house [17:03]
  • Brian’s strategy for constantly improving [21:25]
  • What being the top Realtor in LA looks like to Brian [24:43]
  • What most affluent clients want in an agent [25:26]
  • Why Brian doesn’t care about social media [28:27]
  • How to find high-dollar deals [32:02]
  • Advising buyers to wait to get a better deal [34:02]
  • A risky way to reach a potential seller [36:46]
  • Brian’s predictions for the Los Angeles market in 2023 and beyond [39:45]
  • Getting back to the real estate fundamentals [41:46]
  • Where to find and follow Brian Lane [44:04]

Brian Lane

Brian Lane is the Director of Madison Residential, the residential brokerage arm of Madison Partners, the leading boutique commercial real estate firm in Southern California. He is one of the nation’s top producing real estate agents under 30 years old.

At 16 years old Mr. Lane began working in luxury real estate in the Silicon Valley in order to escape his foster care background and attend a nationally ranked university. Through lead generation, Brian was able to bring in several listings, and based off the commission he received, he was able to commence his journey at USC.

During his first two years at USC studying Real Estate Development, Mr. Lane worked with one of the top producing real estate agents nationwide, Jade Mills of Coldwell Banker in Beverly Hills. After two successful years with Jade, Mr. Lane connected with one of the top Brokers in the nation, Mr. Bob Safai.

Mr. Safai provided Mr. Lane the opportunity to expand the Madison real estate brand and provide clientele with the best residential brokerage services not received elsewhere. His proven process for buying or selling real estate starts with an actionable plan. Mr. Lane leverages his deep knowledge of the local community to help each of his clients achieve their goals. A succinct understanding of your needs is followed by a quantitative analysis and a comprehensive marketing strategy. He’ll walk you through the process and stay closely in touch at every stage of the transaction.

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Thank You Rockstars!

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-Aaron Amuchastegui

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