Podcast: Are Online Real Estate Leads Really Worth Buying?

Those in real estate often wonder whether or not online leads are worth the money. Realtor Chris Dufala crunched the numbers and was shocked at the results. Despite allocating over 50 percent of his marketing budget to Internet leads, these leads only produced about 15 percent of his team’s earnings. On today’s show, Pat and Chris discuss alternatives to paying for real estate leads. Chris also shares his top business sources, ways to boost your bottom line, and strategies for investing in property.

Listen to today’s show and learn:

Chris’ brief bio [3:20]
Chris’ GCI and profit figures [4:25]
Why Chris pulled the plug on Zillow leads [6:29]
The Internet leads Chris still buys [9:15]
Chris’ top business sources [10:00]
Ways to stimulate your SOI [11:54]
A simple, effective SOI script [13:04]
Chris’ approach to hiring agents [20:20]
The benefits of a shared office [25:00]
Chris’ investing strategy [30:58]
Real estate technology recommendations [34:34]
Chris’ donation to the Agent Success Toolbox [36:24]
How to break through your goals.
Plus so much more.

Chris Dufala

Chris Dufala has been in Sales Management as well as day to day leadership roles for many years. He has spent his entire career focused on enabling companies to leverage a variety of technologies to achieve their own growth and prosperity. Chris is a serial entrepreneur with previous ownership in many successful business ventures.

Chris has a long track record of improving sales by not only bringing in new business but also by helping existing customers grow their businesses. He enjoys being outdoors, stand up paddle boarding, golfing and target shooting. Chris is a Rotarian and enjoys giving back to the community by volunteering for many area charities including the Palm Harbor YMCA as a Board Member. Chris enjoys coaching youth sports and spending time with his wife and three children.

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