Converting online real estate leads doesn’t have to be hard work. While it’s true that many teams dedicate a considerable amount of time to lead management, it’s possible to achieve impressive conversion rates with far less effort than you think.
On a recent Real Estate Rockstars podcast, Suneet Agarwal shared how his team maximizes lead conversion with minimal effort. Thanks to some very sophisticated follow-up practices and tools, Suneet’s agents are able to convert online leads with relative ease.
To learn about three of the follow-up tools that Suneet uses to maximize conversion, read on. For details on how to use these tools for best results, listen to the podcast below.
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3 Essential Follow-Up Tools for Online Real Estate Leads
Riley
When an online lead comes in, Suneet aims to service it with as much automation as possible. However, he doesn’t want prospects to feel like they’re communicating with a robot. One of the tools that helps Suneet automate lead conversion without losing that human element is Riley.
As discussed in a previous podcast with Barry Jenkins, Riley is a new real estate service that provides human-powered lead responses in two minutes or less. With Riley’s concierges available to service leads, even a relatively small real estate team like Suneet’s can effectively convert a high volume of online leads.
Agent Legend
Agent Legend offers some incredible automation features. One of these features, direct-to-voicemail calling, is something Suneet utilizes immediately after a new lead comes through. When Suneet’s team receives a new lead, Agent Legend automatically sends a prerecorded message to the lead’s voicemail.
Another Agent Legend feature that Suneet leverages for lead conversion is automatic texting. When an agent attempts to contact a lead unsuccessfully, Agent Legend sends a custom text to the lead automatically. Also, when all of Suneet’s agents are busy and unable to call a new lead, Agent Legend sends a text to get that first touch quickly; this helps to ensure that the lead doesn’t seek out another team.
FiveStreet
Immediately after Suneet’s prerecorded message is sent to a lead’s voicemail via Agent Legend, the lead goes up for grab via FiveStreet. Essentially, FiveStreet gamifies the lead-claiming process, giving all agents the ability to claim new leads immediately.
By making new leads accessible to all agents simultaneously instead of assigning leads via rotation, Suneet’s leads receive their first touch from an actual agent much faster. Unlike the round-robin approach, FiveStreet never leaves leads waiting for a call from an agent who may not be available.
Get Suneet’s Follow-Up Schedule for Online Real Estate Leads
Want to hear more details on how Suneet utilizes the tools mentioned in this post to automate lead conversion? Listen to the complete podcast with Suneet Agarwal.
After that, don’t forget to download Suneet’s follow-up schedule for online real estate leads. You can find it and countless other real estate tools in our free Agent Success Toolbox.
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