How can you achieve micro-fame in real estate through YouTube ads and targeted marketing? Real Estate Agent Dustin Fox shares his journey to becoming micro-famous by leveraging direct response marketing on YouTube. He emphasizes the importance of producing high-quality video content and incorporating educational and client event videos. Dustin details his strategy of targeting homeowners in specific areas and avoiding broad interest categories and estimated income metrics. He also dives into real estate marketing techniques, including the use of QR codes, YouTube ads, TV views, and open-house tactics. Throughout this episode, Dustin highlights the importance of transparency, delivering on promises to clients, effective negotiation strategies, and the impact of Google reviews. Tune in to learn more about these powerful marketing insights!
Listen to today’s show and learn:
- How becoming a local celebrity can convert sellers? [00:00]
- How to get micro-famous in 3 months? [02:02]
- Thoughts on Spending $1,000 on Marketing [08:11]
- Content Quality Matters [10:10]
- Why not Facebook or Instagram Ads? [14:51]
- Targeting Buyers Vs. Sellers [13:06]
- QR Codes for Lead Generation [21:44]
- Getting 100K Views for Clients [23:19]
- “Coming Soon” Market Policies [27:09]
- Advertising Timeline [31:23]
- Dustin’s Book: Six Weeks to Real Estate Success [41:00]
- How to obtain Google Reviews [42:16]
- Reach out to Dustin [45:07]
Dustin Fox
Dustin Fox, co-founder of the Fox Homes Team with his wife Devon, has revolutionized real estate advertising through mastery of Facebook, Instagram, Google PPC, YouTube Ads, and SEO. Author of ”Six Weeks to Real Estate Success,” Dustin has propelled the team to over $400 million in sales in just three years, redefining industry standards for digital marketing excellence. Dustin can be found on Instagram @dustinmfox.
Related Links and Resources:
- Check Out Dustin Fox’s Book
- Follow Dustin Fox on Instagram
- Follow FoxesSellFaster on Instagram
- Subscribe to Devon and Dustin’s YouTube channel
- Visit the Devon and Dustin Fox Homes website
- Follow Aaron Amuchastegui on Instagram
- Learn More About Shelby and Five Pillars Nation
- Get Hundreds of FREE Real Estate Tools From the Toolbox
- Join the 2025 Real Estate Rockstars Mastermind!
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-Aaron Amuchastegui
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