1256: Why Your Real Estate Brand Isn’t Working and How to Fix It Fast with Stefani Berkin

July 8, 2024

How can you brand yourself effectively as a real estate agent? Let’s discuss it with Real Estate Pro Stefani Berkin in this episode. She shares her strategies for building a powerful personal brand that stands out in the competitive real estate market. Stefani emphasizes the importance of genuine connections, guiding clients through emotional transactions, and being over-prepared for every interaction. She also discusses networking in places you enjoy, investing in high-quality marketing materials, and refining your communication skills through media training. With tips on making a strong first impression and continuously improving your knowledge, Stefani shares her passion for helping agents succeed! Listen up if you aspire to establish your own brand and thrive as a real estate agent.

Listen to today’s show and learn:

  • Why you need to be overprepared [02:14]
  • Where can you network for success? [09:05]
  • Authenticity in Branding [15:07]
  • Investing in High-Quality Marketing Materials [19:31]
  • Why Media Training is Crucial for Agents [20:31]
  • Getting to Content Creation [21:32]
  • Art of the Sale and Feedback [22:30]
  • Secure Future Clients through Marketing [24:29]
  • Building Confidence in Social Media Content [26:01]
  • Tips from Media Training [28:01]
  • How to make a strong first impression [34:06]
  • Connect with Stefani [37:21]

Stefani Berkin

Stefani Berkin is a mul0faceted real estate professional and trusted resource to her agents and clients, with many years of experience and accomplishments. As President of
R New York, one of NYC’s largest real estate brokerage companies, she leads a seasoned management team responsible for nearly 800 licensed agents and provides
comprehensive guidance in every facet of the business. She currently has offices in New York, New Jersey, Connec0cut, Westchester, and Miami. Stefani is proud to be part of a company offering a 100% commission model that favors entrepreneurs, rewarding independent operators with the highest payout in the industry. Stefani has insider access
to a powerful network of premium proper0es and has enjoyed a notable career as a top producing broker who heads up The Berkin Team at the firm. She takes pride in going the extra mile for her clients who range from high-profile and high net worth individuals to first-0me buyers and sellers. Her impeccable reputa0on is earned by advoca0ng for each of her clients as if they were family members – with integrity, dedica0on, discre0on, and care. She is a sought-aSer voice in the na0onal conversa0on on real estate, appearing as an industry expert on Good Day NY, The Doctors, and Daily Mail and is a regularly featured guest on NBC’s The TODAY Show.
Also, in her tenure as President, Stefani introduced a full real estate education curriculum, facilitates team building and encourages a cohesive, collaborative work environment, and warm rapport amongst her agents. “We are a family-run business, and our agents are an extension of our family.” She promotes the importance of doing
business with the highest degree of ethics and professionalism and believes that reputation and relationships are the keys to lasting success.
Combining her fortified background with a far-reaching market influence and network, Stefani has spearheaded R New York to $10+ billion in sales and worked tirelessly to lift the company to the top five largest residential brokerages in NYC. This forward-thinking, innovative, and attentive leader aims to continuously disrupt the real estate industry and enhance the level of service and results for all involved. As President, Stefani recruits all new agents and seals strong partnerships with developers to secure listings for the firm. As a broker, she excels at marketing luxury properties to elite foreign buyers, demonstrating the complete discretion and personalized services they require to close transactions effectively. Representing high profile clients in banking, technology, media and entertainment, sports, and finance industries, Stefani sets herself apart in her unwavering protection and undivided attention to their needs. She is poised, powerful and connected; taking care of both the person and the process from start to finish. Her integrity is clear, her thoughtfulness and care during the process is unmatched. Her likeability is contagious – clients, colleagues and agents alike strive to work with her. She is empathetic, articulate, polished and excels at the art of the sale. She will always go above and beyond, exceeding expectations and delivering results.
Stefani sits on the Board of Directors of REBNY, The Real Estate Board of New York, holds an advisory position on The American Real Estate Association Board, and is an
active member of NYRAC – New York Residential Agent Continuum. Stefani is also a member of the Young Presidents Organization (YPO). She resides on the Upper East Side with her two children, is an avid tennis player and enjoys dance, theater, fitness and fashion. She gives back to her community through mentorship programs with young
entrepreneurs and various philanthropic initiatives.

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-Aaron Amuchastegui

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