Create Viral Real Estate Videos With This Simple Formula

Today’s guest, Glennda Baker, is known as the Queen of Real Estate Video. Her viral real estate videos have earned her a combined audience of more than one million followers on Instagram and TikTok. In this interview, she shares the simple formula she follows to create content that generates hundreds of thousands of views and brings in countless new clients. Glennda also offers advice to new real estate agents and discusses the biggest problem with the real estate industry: its extremely low barrier to entry. Other topics touched on in this episode include client appreciation, communicating value, and gaining competence.

Listen to today’s show and learn:

What you’ll learn in today’s Real Estate Rockstars Podcast [0:00]
How Glennda Baker would start over in real estate right now [1:53]
Tips for becoming the expert on listings in your real estate market [2:55]
Advice for agents on creating videos for social media platforms [4:37]
A simple strategy for coming up with ideas for real estate videos [5:55]
How long it took for Glennda’s videos to pick up traction [8:46]
The formula for creating videos that will get views [10:47]
You owe it to your viewers: Tell the truth about real estate [15:21]
Showing your value via video [18:23]
Glennda’s process for creating videos and what she still struggles with [23:56]
Gift ideas for real estate clients [25:35]
How to turn your house into a source for new real estate business [30:08]
Glennda’s passion for women in real estate and her real estate team [31:16]
The biggest problem with the real estate industry [34:13]
How to learn from top-performing agents in your area [42:18]
Communicating your value as a real estate agent [44:58]
Where to find and follow Glennda Baker [48:15]

Glennda Baker

Meet Glennda Baker, an international real estate broker with three decades of expertise, recognized as both a prominent social media influencer and a distinguished thought leader in the field. As a highly respected Atlanta real estate broker, she specializes in residential real estate and has been recognized nationally as one of Newsweek’s America’s Best Agents.

Glennda’s expertise in the local market and global connections are unparalleled, making her the go-to source for real estate guidance worldwide. As the leader of The Diamond Squad, an all-female real estate team, Glennda has honed her marketing skills and out-of-the-box thinking to build a signature brand that is recognized and respected worldwide.

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-Aaron Amuchastegui