Jordan Cohen's Perfect Real Estate Listing Presentation

Today’s guest, Jordan Cohen, is the six-time top RE/MAX real estate agent in the world and has shattered sales records time and again in his 30+ year career. As an agent, he’s represented famous athletes and celebrities, including Sylvester Stallone. On this podcast, Jordan shares how the perfect real estate listing presentation wins him business from the world’s most notable figures. Tune in and learn how to wow luxury listing clients and how to build confidence as a real estate professional. Jordan also discusses his new book, The Agent’s Edge. Don’t miss it!

Listen to today’s show and learn:

Jordan Cohen’s start in real estate [3:00]
Jordan’s first luxury listing [3:05]
The most important tool a Realtor can have [4:22]
The trick to geographic farming [5:29]
Winning real estate listings from mailers [8:27]
How to compete and win with real estate listings [12:59]
Listing presentation tips [14:15]
How to build confidence in yourself as a real estate agent [17:01]
A better way to win real estate listings [23:40]
The best way to generate leads [25:41]
How to win real estate listings via Instagram [26:42]
Commissions on luxury listings [33:52]
How to convince sellers that they need you for a full commission [34:59
What real estate really is [37:54]
Jordan Cohen on knowing your strengths and weaknesses [39:06]
Jordan’s advice for new real estate agents [41:29]
About The Agent’s Edge by Jordan Cohen [43:10]

Jordan Cohen

Jordan Cohen is the #1 RE/MAX Agent Worldwide. He annually closes over $314,000,000 in sales. Jordan prefers to work alone with two assistants, Kristi Dougherty for 16 years, and Madison Adams for nearly 3 years. He does not employ a team or partners. When working with Jordan Cohen, you will work with him directly.

Jordan graduated from Cal State Northridge in 1990 with a Communications Degree with an emphasis in Sales and Marketing, and headed straight into Real Estate. He has worked as a full time luxury real estate agent for 30 years.

Jordan Cohen specializes in Luxury Estates and has been recognized in many publications including Unique Homes, Dream Homes International, DuPont Registry and the LA Times. Additionally, since a third of his clientele are celebrities and professional athletes, he has been featured on ESPN.com and his listings have been profiled on EXTRA and Access Hollywood. Jordan has represented over 100 professional athletes, as well as numerous actors, entertainers, and Hollywood executives. In addition, Jordan is extremely active and highly engaged in social media. Verified by both and, he is closely followed by nearly 600,000 people.

Jordan’s greatest pleasure is spending quality time with his family. He also enjoys sports and travel whenever possible. Jordan is happily married to Becky, his wife of 29 years. Together, they have two children, Cameron, age 26, and Cassidy, age 23.

Jordan Cohen prides himself on an aggressive approach to marketing! Jordan is not a discount agent but works with estate clientele who expect and demand superior representation. He can be contacted at (818) 435-5220 or reached via e-mail at Jordan@JordanCohen.com.

Follow Jordan on Twitter @JordanCohen21 and Instagram @JordanCohen1.

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-Aaron Amuchastegui