Can TikTok really fuel a thriving real estate business? In this episode, Kina De Santis reveals how she leveraged social media to skyrocket her success in the industry. From her rapid rise in sales to building a personal brand that stands out, Kina shares the secrets behind her client retention strategies, including personalized follow-ups and smart lead management with technology. She also offers valuable tips for new agents on breaking into the field and the power of maintaining an abundance mindset. Don’t miss out on her journey, from being named one of NAR’s 30 under 30 to navigating tough transactions. Listen now for actionable insights!
Listen to today’s show and learn:
- Let’s Welcome Kina De Santis [00:00]
- The Impact of TikTok on Her Business [03:05]
- Marketing to Your Sphere of Influence [05:56]
- Kina’s TikTok Approach [09:44]
- How to Be Top of Mind [13:31]
- Helpful Tips for Getting Leads on TikTok [16:10]
- The Importance of Client-Centric Approach [26:53]
- Kina’s Playbook in the Toolbox [27:40]
- Google Sites for Team Efficiency [30:51]
- NAR’s 30 Under 30 Award [33:00]
- The Value of Social Media in Real Estate [40:39]
- Dealing with Real Estate Nightmares [44:40]
- Connect with Kina [50:43]
Kina De Santis
Realtor and Founder of Reframe, Kina De Santis is a trailblazer in the real estate world, recognized by the National Association of Realtors as a 30 under 30 honoree in 2024. Her remarkable career began in 2020 as a new agent, learning and building to achieve over $200 million in sales. From her early days working independently, Kina’s ambition and talent quickly led her to start a team before ultimately founding her own brokerage, where they have initiated year over year growth in volume every year since 2020.
Kina’s rise to prominence started on TikTok, where her unique blend of education and entertainment attracted a large and loyal audience. By connecting with a new generation of homebuyers through authentic, relatable content, Kina transformed her social media following into a thriving client base. Her success in using digital platforms to drive real-world results set her apart early on and remains central to her approach today.
As the founder and leader of Reframe, Kina brings the same energy, creativity, and client-first mindset that fueled her personal success to her team. She continues to shape the industry, blending expert market knowledge with cutting-edge digital strategies to deliver a real estate experience that’s modern, seamless, and deeply personalized.
Related Links and Resources:
- Follow Kina De Santis on Instagram
- Follow Kina De Santis on TikTok
- Visit Kina De Santis’ Website
- Check out Reframe Real Estate
- Watch The Happy Secret to Better Work by Shawn Achor
- Follow Aaron Amuchastegui on Instagram
- Learn More About Shelby and Five Pillars Nation
- Get Hundreds of FREE Real Estate Tools From the Toolbox
- Join the 2025 Real Estate Rockstars Mastermind!
Episode Transcript:
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-Aaron Amuchastegui