1335: How to Sell More Houses Even If You’re Not Techy with Lori Santarsiere

What if the secret to thriving in a tough real estate market isn’t AI or using a lot of technology… but getting back to the basics? In this episode, we have Tampa-based agent Lori Santarsiere, who proves that mastering fundamentals and building real community connections can lead to massive success. With over 12 years in the business and deep family roots in real estate, Lori shares how she’s turned simple strategies like hosting local events, sending personalized postcards, and nurturing past client relationships into consistent growth, even in a down market. Listen now to discover how focusing on people, not just properties, can transform your real estate business!

Listen to today’s show and learn:

Get to know Lori Santarsiere [00:00]
How to Thrive in a Down Market [01:52]
Community Engagement and Marketing [02:43]
The Effective Use of Postcards [05:00]
Neighborhood Farming Strategies [08:04]
How long does it take to build a community? [14:05]
Thoughts on Door-Knocking [15:25]
How to Connect with Lori [17:59]

Lori Santarsiere

Lori Santarsiere has built a thriving real estate business over the past 12 years by taking an unconventional approach in a family of nine Realtors. To stand out, she leaned on creativity, persistence, and a commitment to delivering unique value to clients and her community. Her signature client appreciation and community events have become a cornerstone of her business, fueling both repeat clients and referrals. In addition to serving her own clients, Lori is passionate about teaching new and under-performing agents how to generate business quickly using simple, authentic strategies, without the pushy sales tactics. She is recognized for her innovative marketing style and was recently invited to speak on a panel of experts before an audience of more than 200 agents. Lori’s combination of creativity, resourcefulness, and heart for service
continues to set her apart in today’s competitive real estate market.

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Episode Transcript:

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-Aaron Amuchastegui