713: Niche Down and Up Your Real Estate Income with Christopher Lochhead

October 8, 2018

Many agents think that going after as many potential clients as possible is the best way to boost business, but that’s simply not the case. At least that’s what today’s guest, author Christopher Lochhead believes. According to Chris, niching down is the fastest, most effective way to bring in new business and more commissions. On this Real Estate Rockstars, Chris explains why niching is so powerful before diving into examples of niches that have made agents incredibly successful. If you’re looking for ways to attract eager new clients, this is one podcast you won’t want to miss!

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Listen to today’s show and learn:

  • Chris’ brief bio [7:53]
  • The power of niching [9:51]
  • Why being open to any business is a recipe for bankruptcy [18:35]
  • What it takes to be a legendary Realtor [24:51]
  • How being personable can bring in business [26:41]
  • Why working with millennials now will pay off later [37:14]
  • An example of niching done right [38:53]
  • How to identify a profitable niche [42:49]
  • A sign that you don’t have a good strategy [48:42]
  • Why personal branding is a waste of time and money [50:05]
  • Chris’ donation to the Agent Success Toolbox [52:57]
  • How to break through your goals.
  • Plus so much more.

Christopher Lochhead

Christopher Lochhead is the host of Legends & Losers and producer of 6 Minutes of Legendary Podcasts. He co-Authored the celebrated “Niche Down: How To Become Legendary” By Being Different and Harper Collins’ “instant classic”, “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets”.

Christopher is a former three-time public company CMO, category designer and entrepreneur. He’s been an advisor, board director and/or investor to over 50 Silicon Valley startups. Christopher also served as Chief Marketing Officer of Mercury Interactive, a $1B software company that was acquired by Hewlett-Packard in 2006 for $4.5B.

In 2001, he co-founded marketing strategy consulting firm LOCHHEAD. In 1998, he was the founding CMO of Internet consulting firm Scient. Before that he was head of marketing at Vantive, a pioneer in customer relationship management software and a principal at consulting firm Always an Adventure.

In 1989, with no other options he and his friend Jack founded Roger Pierce & Associates a computer consulting firm they named after a guy they made up to make it seem like an adult was in charge.

In 30 years he has: worked with many great people, had wonderful mentors and coaches, started companies, designed new categories, raised capital, built brands, made a lot of friends, a few enemies, shipped new products, failed out of school at 18, became a public company CMO by 28, discovered he was dyslexic, gone public, bought and sold companies, crushed competitors, pissed people off, broken his nose surfing, cracked his arm skiing, co-authored a best-selling book for Jack Welch’s publisher, gotten delisted from NASDAQ, given hundreds of speeches, created a hit podcast, done business in over 20 countries, traveled millions of air miles, drank a little whiskey and a couple of beers, learned to take and throw a punch, and how to laugh about the whole absurd thing.

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