Podcast: Opting for Authenticity Quadrupled This Broker’s Business

Are you not a suit-and-tie kind of guy? You don’t have to be in order to achieve incredibly impressive real estate sales! Today’s guest, Phillip Salem, quadrupled his business when he stopped trying to be like other Realtors and started being himself. On this podcast, Phillip shares his story, his strategies for staying on top of the market, and his philosophy for helping clients find the perfect place to call home.

Listen to today’s show and learn:

About Phillip Salem [3:27]
Learning sales in New York City [6:52]
Staying authentic in the real estate business [8:43]
#NotYourBasicBroker [12:43]
Letting the wrong clients go [14:50]
Achieving exponential growth by knowing the market [19:33]
Doing marketing that you enjoy [21:52]
Selling the lifestyle and finding a client’s “why” [24:00]
Phillip’s love for animals and volunteering [30:28]
Phillip’s advice for new real estate agents [32:59]
The best way to learn the real estate business: buyers [36:22]
Where to find and follow Phillip Salem [40:12]

Phillip Salem

With his trademark combination of optimism, wit, and perseverance, Phillip Salem is one of the most sought-after agents in New York City. (There’s a reason he’s known as #NotYourBasicBroker, after all.) Though originally from Ohio, Phillip was drawn to the cultural diversity, art scene, and beautiful highrises of the Big Apple, moving to the city 14 years ago.

Shortly after graduating from The Fashion Institute of Technology, Phillip opened a designer clothing boutique in the Meatpacking District called OWEN. It was here he acquired valuable customer service and business skills as well as more deeply developed his natural talent for design and style. After closing the store, Phillip transitioned from selling clothing to selling a lifestyle, diving into real estate.

Phillip prides themselves on being 100% authentic and transparent at all times, and clients— who affectionately refer to him as “Agent P”—consistently note his outgoing, friendly, and trustworthy personality. Phillip believes that buying a home should be a fun and exciting process, which is why he injects warmth and passion into everything he does. He aims to go above and beyond for each one of his clients, making a positive impact on their lives and giving them an unparalleled experience.

Phillip currently lives with his husband and two dogs: Chiquita Banana and Cookie Dough. Some of their favorite pastimes include lounging by the pool, traveling, and sitting front row at Mariah Carey concerts. Phillip is also passionate about animals and giving back to the community, and can often be found volunteering at Animal Haven in SoHo and fostering senior dogs.

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-Aaron Amuchastegui